Corporate Campaign
Deutsche Bank’s global brand communications concept introduced in March 2005 stages the Deutsche Bank brand icon as the carrier of corporate brand messages.
The "Winning with the Logo" concept turns the logo into a physical body and thus gives Deutsche Bank a tangible face for effective and globally aligned communication of its winning corporate story. Each individual creation calibrates the core message to a very specific market environment.
The "Empowering Logo" – the evolution of the concept with a consistent footprint across TV, print and online – uses strong visual metaphors and intriguing perspectives to stage Deutsche Bank’s "Passion to Perform".
Corporate TV Ad
With this "Empowering Logo" film, that is based on state-of the-art CGI technology, Deutsche Bank breaks new ground in financial communication.
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Print Ads
Deutsche Bank´s 3D-Logo is at the centre of attention in the bank´s print advertisements.
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Online Ads
Deutsche Bank’s "Empowering Logo" online banner tangibly deliver the integrated global Brand Communications concept in the internet.
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