Germany and China – Moving Ahead Together: Stopover in Guangzhou
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Lay Yu, 27, Guangzhou |
Sustainable fashion for clever people: The “Banking on Green” quiz in Guangzhou produces three proud winners
When was the world’s biggest solar park, supported by Deutsche Bank, opened? How big is the wingspan of the solar airplane “Solar Impulse”? Tricky questions awaited interested visitors of the Deutsche Bank pavilion during the "Germany - Land of Ideas" Esplanade in Guangzhou. A tour of the pavilion led to different stages which presented various aspects of Deutsche Bank’s ‘green’ commitment.
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Liang Dayuan, Guangxi, 22 |
Whoever read up on the “Green Towers”, the solar airplane “Solar Impulse” or the bank’s “green” financial products was able, with a little luck, to answer all the quiz questions. The prize consisted of three ecofriendly jackets by the outdoor clothing company “Patagonia”.
Countless visitors of the pavilion wrote down the correct answers and registered for the quiz on www.banking-on-green.com.
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Mao Shan, Shanxi, 27 |
The lucky winners, Lay Yu, Mao Shan and Liang Dayuan, are now proud owners of “Patagonia” jackets. These are characterised by their environmentally friendly production, consist solely of recycled materials and at the same time are very comfortable to wear – innovative sustainability you can feel!
[www.banking-on-green.com]
„Deutsche is Banking on Green“ in Guangzhou
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The interactive model of "Solar Impulse" raises the attention of a visitor. |
"Deutsche is Banking on Green" – This is the theme for Deutsche Bank's exhibition on the third stage of the campaign "Germany and China - Moving Ahead Together", which is taking place in November 2008 in Guangzhou in association with the initiative "Germany - Land of Ideas". The bank's pavilion is exhibiting several outstanding examples of how it promotes sustainability for its customers, together with its partners and is itself leading by example.
Special attention is given to providing visual and tangible examples of the bank's broad commitment to sustainability. So, for example, the exhibition combines 3D models with multimedia elements and concise explanations to give an impressive insight into Deutsche Bank's sustainability strategy: "Banking on Green".
"Green Towers" is one of the pioneering projects being exhibited in the pavilion. A model and a 3D-animation show the headquarters of Deutsche Bank in Frankfurt – which will be one of the most environmentally-friendly high-rise buildings in the world, when the refurbishment is completed. The renovation plans are designed to create an ecologically sustainable office building with a remedial design that sets world-class standards.
Directly opposite is "Solar Impulse" – a ground breaking project supported by Deutsche Bank as the main partner. It ambitious aim is to fly a manned aircraft around the world in 2011 – powered entirely by solar energy. Day and night. An interactive model gives visitors a fascinating insight into this vision.
A display dealing with the commercial aspect of sustainability rounds off the pavilion. It presents investment opportunities that combine ecological and social responsibility with attractive potential returns. Deutsche Bank helps private individuals and businesses to profit from these opportunities – for example, through the Climate Change Fund run by DWS or structured investments.
After learning about Deutsche Bank’s key sustainability initiatives, visitors to the pavilion are invited to take a photograph in front of the Green Towers, and to participate in an online quiz. A personal participation code is provided on the back of the photograph. Entrants will stand the chance of winning one of three high-performance environmental Patagonia jackets made from polyester fibers derived from recycled bottles and other materials.
Deutsche is banking on green – in both its social commitments and commercial activities. This is an invitation for all who want to join us on this road to a clean and stable future – not just on the "Germany Esplanade" in Guangzhou.
