The initiative “Germany – Land of Ideas” has achieved a lot. Under the roof of the Federation of German Industry, Germany’s Federal Government and strong commercial partners such as the Deutsche Bank developed a new form of locational marketing: creative and full of surprise for foreign countries, motivating and likeable within Germany. The success of this private-public-partnership of industry and cooperations, sponsors and supporters from parties and society gives credit to the initiative.
“Germany – Land of Ideas” has been established as a sustained success. From the start, it was meant to be more than just an advertising campaign to promote the World Cup 2006. It was created to be an initiative that relies on themes and content. Themes and content are visible in the manifold acitivities that present an authentic and modern image of Germany as the Land of Ideas.
Germany’s Federal Government and the German industry have decided to continue the locational marketing campaign beyond 2006 in the form of a union with the same name, steered by Dr. Frank-Walter Steinmeier, former Foreign Minister, Jürgen R. Thumann, President of the Federation of German Industry, Dr. Wulf H. Bernotat, President of the Steering Committee, Dr. Tessen von Heydebreck, German Banking Association, Dr. Karl Hans Arnold, German Publishers Association, as well as Michael Glos, former Minister for Industry and Technology and Dr. Annette Schavan, Federal Minister of Education and Research.
A Word of Welcome from Jürgen Fitschen
Curtains up on Germany, the land of ideas! In 2010 the ‘Land of Ideas’ initiative sponsored jointly by the Federal Government and German commerce will, for the fifth year in succession, be presenting to the world public creative and innovative ideas from Germany. Its flagship project “365 Landmarks in the Land of Ideas” under the patronage of Federal President Horst Köhler combines in a unique way the attributes of our nation, what it is capable of and how it is actively shaping the future.
The only event series of its kind in the world presents one outstanding idea to the public every day of the year, awarding it the title of “Selected Landmark in the Land of Ideas”. In addition to this, in 2010 to mark the 20th anniversary of the reunification of Germany twelve ideas which vividly demonstrate the multi-faceted face of unity 20 years after the fall of the Berlin wall will be awarded the special “Living Unity” prize.
Deutsche Bank’s commitment to the competition is not limited to material contributions. 365 times, on each day of the year, a member of the Bank is there, on location, to meet representatives and present the award.
As the exclusive partner of the “365 Landmarks in the Land of Ideas” competition we
demonstrate our support for Germany in the domestic market and internationally strengthen the positive image of our nation as a centre for innovation;
affirm the central role which new ideas play in establishing sustainable and successful economic development, cultural diversity and the future of our country;
strive, together with the “Selected Landmarks”, to spread the message that Germany is a hub of ideas which make it fit for the future.
You can find more information on the competition and the commitment of Deutsche Bank and its employees to the initiative on the following pages.
We hope you enjoy your journey to the innovations which have been “made in Germany”!
