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Making a difference with a day’s pay

December 2016 │ Singapore

Deutsche Bank staff understand the difference a day makes as they get involved in the Donate One Day Initiative -- either by nominating and selecting their favourite charity, creating awareness among colleagues or donating the equivalent of one working day, or more, of their salary to charity. The Donate one Day (DoD) initiative has become Deutsche Bank Singapore’s flagship fund-raising activity over the past seven years.

This year, more than SGD 680,285 (EUR 448,000) was raised, along with the bank’s contribution, to help the many beneficiaries supported by the four partner charities selected by staff through a voting process -- AkarakA, Assisi Hospice, Caregivers Alliance and Star Shelter.

Over the years, Deutsche Bank employees the world over have been making a difference to people’s lives by taking time out to share professional and life skills or to offer practical hands-on support to local community projects; as well as by generously raising more than EUR 10 million for charitable causes. “I am proud to say that employees in Singapore are no different,” said Philip Lee, Singapore Chief Country Officer and Vice Chairman for South-East Asia.

Thanking staff for their contributions, Lee added that Donate One Day has proved to be a very successful model for fundraising and employee engagement for the bank.

“It also results in a significant number of employees either working a day (or more) for the benefit of charity or doing volunteer work with the charities,” said Oliver Bettin, Chair of the Donate One Day committee.

Since its launch in 2010, DoD has helped raise more than SGD 4.31 million (EUR 2.83 million) for charity. Bettin helped launch DoD in Singapore in 2010 and since then he has been driving the initiative along with  Melanie De-Cruz, APAC Head of Group Brand. Discussing the impact of DoD, he added that less than 1% of funds raised was spent on logistics, as opposed to the industry norm of 30% for charity galas.

The launch of DoD also coincided with the Deutsche Bank volunteer month which saw over 340 employees in Singapore contribute more than 1,680 hours of their time to the community. Over a four week period, staff actively participated in more than 30 volunteering events, ranging from hands-on work such as brightening homes and centres for beneficiaries, beautifying classrooms and helping to prepare and distribute food for underprivileged families.

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Last Update: December 14, 2016
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