When it was first conceptualised, the programme had several components:
1. An Art Exhibition component promoting Filipino artists and their art
2. A fundraising component aimed at creating funding for an art-focused DKS Corporate Responsibility (CR) programme
3. Ways of inspiring employees to think outside the box
To date, the programme has conducted five different sets of exhibitions, an online art auction featuring donated art pieces, meet-the-artist sessions, and featured no less than a dozen top artists of the country. Participants have raised a total of close to PHP 210,000 from donations by some of the participating artists and galleries in conjunction with fundraising activities in the programme. The fund is earmarked for use by the Corporate Responsibility Committee to fully establish an art-related Corporate Responsibility programme.
The seeds for this Corporate Responsibility programme were planted through the "Art Inspires" project, conducted with the University of the Philippines. An art competition, conducted in November, produced three winners who will receive 'Excellence in Art' Awards at an event to be held at DKS. In addition, the first of a series of Corporate Responsibility activities focused on Art Clinics was held. 15 children from Childhope Asia attended an art clinic conducted by three students and a professor of the College of Fine Arts of the University of the Philippines.
Another Art Clinic, which will be facilitated by the winners of the Excellence in Art awards, is being planned in January this year. In February, the finished art pieces will be unveiled by the top three artists at the DKS lobby, coinciding with the annual celebration of the Philippine Arts Month. Senior executives from the Manila Branch and Deutsche Knowledge Services, distinguished artists, VIP guests and employees will be invited to the unveiling. Funding for the 'Art Inspires' project was provided by the regional Corporate Responsibility budget in cooperation with Annie Yeo, Head of Corporate Responsibility, Asia.