Giving the gift of reading through DKS’ Literacy Campaign

June 2015 │ Philippines

In June, Deutsche Knowledge Services’ (DKS) Literacy Campaign collected more than 1,700 books over a seven-day period. The campaign involved volunteers donating and helping to collect and recondition old books, protect new ones, and sort them for distribution.

A wide range of book titles was collected, from textbooks to storybooks for both children and adults.  The majority were novels, from old times to the latest releases, including Philippine and international literary classics.

Volunteers put in significant time and effort to label and cover the books. One volunteer, who spent eight hours volunteering, said, “Book-sorting was a bit of a work-out for everyone, with countless lifting, bending and squatting. We also couldn’t help but feel nostalgic after seeing pre-loved Nancy Drew and Sweet Valley Kids volumes all piled neatly in a box! The Literacy Campaign is a great example of how the bank comes together for a meaningful cause, and I’m grateful to have been part of it.”

Towards the end of the week, books were taken to designated stations on each floor to encourage greater staff participation.

A team of 20 volunteers from the Human Resources department scheduled one morning to recondition and sort the books as a team-building activity. Sifting through boxes of books and bonding over plastic covers, all for a meaningful cause, made an enjoyable experience for the team.

Together with new bookshelves and printers, the books will go to DKS’s main charities for the year – Asian Students Christian Foundation, Holy Family Home, and Life Project for Youth.

In line with Born to Be’s goal to give young people opportunities to grow, The Literacy Campaign aims to introduce and encourage reading in young minds, by providing them with access to an array of reading materials.


Footer Navigation:
Last Update: July 31, 2015
Copyright © 2017 Deutsche Bank AG, Frankfurt am Main