MADD Programme - 2013

April 2014 │ Hong Kong

We all need help to realise our potential.

Since 2009, Deutsche Bank has partnered with the Hong Kong Council of Early Childhood Education and Services (CECES) to run the Music, Art, Drama, Dance (MADD) programme. The MADD workshops – conducted by CECES and Deutsche Bank volunteers – employs the arts to help improve English proficiency and build confidence among local primary school children.

2013 was another successful year for MADD. The MADD programme was carried out in three Hong Kong primary schools. Running for a period of two months from October to November 2013, more than 40 Deutsche Bank Hong Kong volunteers participated in a series of workshops in the weekends, teaching children music, arts, drama and dance.

To commemorate MADD’s fifth year, a sports session was organised with the Hong Kong Paralympic Committee & Sports Association for the Physically Disabled (HKPC&SAPD), for students and volunteers to experience the Paralympics athletes’ spirit and incorporate it into a story theme.

The workshops culminated in a spectacular performance by the students on November 30, 2013, in the Sky Lobby of Deutsche Bank’s Hong Kong Office. Students presented the stories they had developed and costumes and props created during the workshops in front of more than 150 volunteers, students, parents, CECES staff and HKPC&SAPD staff. Students demonstrated their appreciation of the Paralympics spirit in their dramas and the audience enjoyed the shows.

A resounding success, the programme would not have been possible without the dedication and efforts of Deutsche Bank volunteers who were committed to community service and demonstrated the Deutsche Bank Asia Foundation’s values of ‘Fostering Creativity’ and ‘Enabling Talent’ through child development and education.

For more information on CECES, please visit: http://www.hkceces.org/


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Last Update: May 20, 2014
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