This year, ART HK presented 266 galleries representing 38 countries worldwide, showcasing the best in contemporary art from Asia and the rest of the world. The Fair is internationally recognised for its encouragement of broad cross-cultural exchange, and remains unique as the only world class art fair to have a 50/50 balance of Asian and Western participation.
Deutsche's five-year sponsorship of ART HK forms a key part of the Bank's strategy to extend its global art programme into Asia. ART HK is arguably the largest franchise event for the Bank in the region, and significantly enhances brand recognition and client relationships. As part of the Bank's sponsorship, Deutsche has a dedicated VIP Lounge for clients and guests where refreshements are served and guided tours are available.
An opportunity to meet Cai Guo-Qiang
For employees in Hong Kong, the Bank offered a unique opportunity to hear from one of the world's more prominent contemporary artists - Cai Guo-Qiang - whose artwork is part of the Deutsche Collection and this year's exhibition in the VIP lounge. Cai held a session for employees in the Hong Kong Auditorium at ICC on Thursday, May 17,where he discussed the dialogue between Eastern and Western culture in his work, and presented a collection of his recent works around the world.
CSR Art4Kids programme
This year's event also included a CSR element for children in Hong Kong. The Deutsche Bank Asia Foundation (DBAF) partnered with Colour My World, a local non-profit organisation, hosting two interactive art workshops for primary school students during the weekend of the Fair. 21 students from Sham Tseng Catholic Primary School (who also participated in the Hong Kong CSR MADD programme in 2011) and 20 students from Chun Tok School took part in the workshops on Saturday and Sunday respectively. Each workshop had between 10-14 staff and family volunteers. The workshops were facilitated by art specialists from Colour My World and further underlined the Bank's commitment to the development of the arts as part of youth education.
Students started the workshop with a 45 minute session in the Deutsche Bank VIP Lounge, where they learnt about the Deutsche Collection, specifically Cai Guo-Qiang's artworks. They were then asked to express themselves through art where they each created a collage of how they intepreted Cai's Vortex artwork. Following a light refreshment, the art specialists guided the students and volunteers around the Fair to learn more about various types and themes of art.
The programme was a huge success. Thank you to all of our volunteers who engaged with and encouraged the students to think creatively and out-of-the-box when viewing art.