Creating awareness on World Elder Abuse and Awareness Day

July 2013 │ India

On the occasion of World Elder Abuse and Awareness Day on June 5, Deutsche Bank sponsored a road show and a street play jointly with Nightingales Medical Trust in Bangalore, India. Over 100 people participated in the event, expressing support and care towards the elderly citizens.

Elder abuse is a global social issue which affects the health and human rights of millions of older persons around the world. Abuse of the elderly, be it physical, psychological or financial, or just plain neglect, remains a sensitive issue. There is an urgent need to create public awareness on this and its remedial measures. The information disseminated during the road show included the signs to look out for, as well as awareness of security and legal aid available to the victims. 


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Last Update: August 1, 2013
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