Born to Be: the Deutsche Bank youth engagement programme

Towards a common goal

Through the pioneering sporteducate programme, Deutsche Bank and partner Sported are helping community and sports clubs across London reach young people at risk of becoming disengaged from education and employment, which can lead to long-term social and economic marginalisation.

The clubs have a close understanding of the particular challenges facing the young within their communities. With help from sporteducate, they provide tailored educational and employability programmes in combination with sports to develop skills, confidence and aspirations.

Each club pursues its own strategy within the support framework sporteducate provides. The result is a mosaic of grass roots solutions. The projects shown here illustrate how sporteducate is enabling clubs to achieve greater impact. They also reveal the exceptional personal commitment that drives their success.

What is sport for development?

Sport for development uses sport to engage disadvantaged young people and help improve their lives in a sustainable way.

Source: Sported

Working as a team

The clubs supported by sporteducate are small, local organisations set up and often run by volunteers who are passionate about using sport to improve the lives of the young people in their neighbourhood.

Clubs say the competing demands of running programmes, finding venues and dealing with all of the administration involved can be overwhelming at times. sporteducate is helping them to think more strategically and put structures in place to sustain their work over the long-term.

The Carney’s Community club in south London uses boxing to engage young people affected by crime and violence. “We work with prolific offenders, with the goal of getting them back into employment and education,” says club co-founder George Turner. The young people who come to the club receive one-to-one mentoring. It’s an intensive process that requires patience and persistence, sometimes over years, to get results.

Working directly with young people and seeing them progress is what George loves. Support from sporteducate, which includes the involvement of Deutsche Bank volunteers like Alison Watkins, Director at Deutsche Bank Research, who is the club’s treasurer, is helping George find a better balance between running Carney’s and fulfilling its mission.

“Staying on top of everything, and the business side of the club in particular, can be a struggle,” he says. “Alison has been brilliant. She gets involved in everything we do here and has helped me deal with loads of things. The club would not be in such a good position without her.”


George, club leader

Leading by example

The clubs rely heavily on local volunteer staff to run sports activities and deliver their educational programmes. Josh’s story shows the loyalty which the clubs inspire in these volunteers and their importance as a reliable point of contact in young lives that can lack stability.

The Crown and Manor Club for boys in north London has been part of Josh’s life since the age of nine. He used to meet up with his friends to play football and table tennis. Ten years on he’s still a familiar face around the club, but in the role of volunteer youth worker rather than student.

Josh teaches a weekly math class at Crown and Manor. The club has a rule: before they can play sport, the boys have to take a class. Those classes helped Josh do well at school, which is why he comes back to teach. “The extra hours of study here at the club definitely helped me to learn,” he says.

Being in a more relaxed environment than school, with a teacher not much older than them and who used to be where they are now, gets a positive response from the boys: “The boys are comfortable with me. I can relate to them and they see me as a friend,” explains Josh.

The schools have noted the improvement in the work of the boys taught by Josh. “To hear that the boys are progressing in school was a proud moment for me,” he says. He’s hopeful that their sense of achievement will motivate them to follow in his footsteps by going to university.

As part of sporteducate, Josh is being mentored by Deutsche Bank volunteer James Collins, Managing Director in Corporate Banking & Securities. James is helping Josh find a university course that can get him on the career path he wants. Josh says: “Through James, I discovered the opportunities banking can offer. Now I have a clear idea of what I want to do.”


Josh, volunteer youth worker


sporteducate video

A new game plan

Clubs often bridge the gap when the education system and social services are unable to provide the level of personal attention that some students need.

Jessica’s school referred her to the local Martial Way Training club in north London because she was falling behind in her studies. Before she took up kick-boxing with Martial Way, Jessica was reluctant to participate in class. Coming to the club has transformed her. And it’s not just Jessica’s academic performance that has improved: she’s discovered a new zest for life.

Before each kick-boxing session, the instructors at Martial Way work with the students on building their self-confidence. “The sessions are all about being positive. They really make you think. They’ve helped me to believe in myself,” says Jessica.

Jessica has new aspirations. Her ambition was once to find a part-time job when she finishes school. Now she’s thinking about university.

sporteducate has encouraged Jessica to aim higher. A visit to the Deutsche Bank offices in London provided her first exposure to a professional work environment, where she met Deutsche employees and learned what employers look for. An employability session run by Deutsche volunteers at Martial Way gave insights on applying for jobs and interview skills.

These experiences made a big impression on Jessica. “I have a better understanding of how to find work when I finish education,” she says.


Jessica, student


Sir Keith Mills, founder of Sported

Success is measurable

With its successful blending of sport, education and corporate involvement, Sported and Deutsche Bank believe that sporteducate has the potential to be an effective intervention model on a national scale. Gathering hard data on the results achieved by sporteducate is helping Sported and Deutsche Bank to prove that investment in sport for development delivers returns for society.

The Sportworks tool measures the impact of sporteducate. Using data collected by the clubs, Sportworks calculates the cost savings to society achieved by the programme. Metrics relate to educational performance, economic activity, healthcare and social behaviour.

The results will be used to enrich the dialogue with academics and policymakers on the potential role for sport for development in addressing youth employment and other issues in society.


Project partner

Sported Logo








About this project

sporteducate uses sport for development to reach young people at risk of becoming disengaged from education and employment.

Sporteducate Video


Sported offers young people new perspectives:

Sported Video

Key achievement


sporteducate supports 33 community sports clubs across London





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