Design Ventura – winners of design competition for young people announced
Coming up with a ‘handy’, well-designed product for under 10 pounds – over 6,000 students rose to the challenge of this year’s competition theme organized by the Design Museum and supported by Deutsche Bank.
View this year's shortlisted entries
The winning team will now have the chance to work with a professional product design agency to fully develop and manufacture their product, which will be placed on sale in the Design Museum shop later this year.
Organized by the Design Museum in London, Design Ventura enables young people from age 13 to 16 to experience a real-life brief and develop employability skills, useful for life outside of the classroom. Some 6,000 students from 170 schools throughout the country took part in the challenge with ten designs shortlisted and presented by students to a panel of judges including Sebastian Conran of the design studio Sebastian Conran Associates, broadcaster Naomi Cleaver, entrepreneur Guy Jeremiah and Deutsche Bank’s Head of Marketing for GTB, Christoph Woermann.
Now in its fourth year the competition asks students to look not only at design, but also branding, packaging, marketing, costs and pitching – the award-winning project is a great example of real world learning.
Design Ventura is part of Born to Be, Deutsche Bank’s UK youth engagement programme.
Recently designers, educators, entrepreneurs and project partners came together to share ideas and reflect on Design Ventura. The event, held at the Design Museum, included presentations from leaders in business, design and education as well as facilitated conversations. Guests considered ways that Design Ventura can continue to support innovation within design and enterprise education.
Ideas emerging from the event will support the strategic development of Design Ventura’s moving forward. It will also influence the development of the museum’s wider Learning Programme. For both the Design Museum and Born to Be, the Design Ventura project is more than a competition for young people. It is also a vehicle for innovative design education and a platform for nurturing future generations of creative professionals.
About Born to Be
“Over the years, the standard of schools’ products and pitches has reached an impressive level of commercial viability.”
Key thoughts and ideas from the Design Ventura Conversation Event 2014
— Design Ventura provides an
opportunity to encourage students
to take more risks in their design
and business ideas.
— The museum is a platform for
representing design more broadly,
to show the creative sector's wider
— Industry experts can be used more
to show young people how
professionals would tackle different
aspects of the Design Ventura
or around EUR 33.7 billion is the sum projected to be the cost of youth unemployment for the UK over the next ten years.
(Source: ACEVO Commission on Youth Unemployment, 2012)