Almost 30 years of partnership – Deutsche Bank and Berliner Philharmoniker
Experiencing music. Enabling talent. Creating something great together. For almost 30 years, Deutsche Bank and the Berliner Philharmoniker have enjoyed a close partnership. Together, they enable innovative initiatives with the common goal of making classical music accessible to people from all walks of life.
Deutsche Bank's and the Berliner Philharmoniker's partnership of more than 25 years is one of a kind in the world. As in every partnership, we share ambitions and passion for our causes. For more than 130 years, the Berliner Philharmoniker has been considered one of the world’s best orchestras, captivating audiences on all continents. Top quality and a willingness to explore new frontiers are unique attributes that make the Berliner Philharmoniker an ideal partner for Deutsche Bank.
On August 26, the orchestra celebrated the start into the new concert season 2016/2017. For the first time ever, Berliner Philharmoniker hold an open air concert in cooperation with Deutsche Bank the day after the traditional opening. Around 15,000 participants enjoyed an exciting day with lots of music – free of charge. In line with their ongoing support of refugees, Berliner Philharmoniker had also invited the Syrian Expat Philharmonic Orchestra under the direction of Mariano Domingo, who started the afternoon by setting a musical signal against war and for international understanding.
In March 2015, Deutsche Bank and Berliner Philharmoniker had extended their partnership by another five years until 2020. This enables us to further develop our joint projects and work towards our shared mission – overcoming borders and making classical music accessible to a wide audience.
For instance, the bank supported the unique Digital Concert Hall during its early years, making it possible to live stream the concerts from the Berliner Philharmoniker in brilliant resolution and tone quality via the Internet.
The Berliner Philharmoniker’s Education Programme shows how boundaries can be overcome. For the past 15 years, this important initiative has helped children and young people discover classical music.
The creative encounter with music helps them develop their own creativity, overcome personal and cultural boundaries and learn team spirit. The new project "Vokalhelden", vocal heroes, is the new focus of the Education Programme since early 2013. It gives young singers an opportunity to create music together.
The goal of the Berliner Philharmoniker’s Orchestra Academy is to give gifted young musicians the opportunity to perfect their skills. With support from the Deutsche Bank Foundation, the academy has trained more than 600 young musicians since its founding and has paved the way for many of them to join the Berliner Philharmoniker directly.
Digital Concert Hall
Since the start of the Digital Concert Hall, more than 740,000 classical music lovers have registered to experience outstanding concerts.
There is music in everyone! The Education Programme of the Berliner Philharmoniker
Experiencing classical music, learning new forms of expression and overcoming barriers – these are the many opportunities offered by the Berliner Philharmoniker’s Education Programme. Since the beginning of 2002, more than 44,000 children and young people have participated in numerous projects and discovered their own talents in the creative experience with music.
New focus “singing” – Vokalhelden
The anniversary event “10 Jahre Education” in April 2013 was shaped not only by a look back on ten successful years of Education Programme, but also by the launch of a new point of focus: singing. 300 young singers featured in a staging of Benjamin Britten's “Noye's Fludde”. Moreover, the playing child orchestra was supported by members of the Berliner Philharmoniker and even the audience was animated to join in on the singing.
Since the fall of 2013, the new choir program creates spaces for young singers to perform in three districts of Berlin – Moabit, Schöneberg and Hellersdorf. “Vokalhelden”, vocal heroes, aims to build up networks of neighbours and partners in the area, based on respect, trust and continuity. With Simon Halsey, the program could win a director with a long history as conductor in “community singing”.
More than 44,000 children and young people
have participated in numerous projects since the beginning of the Education Programme.
Any time and any place: The Berliner Philharmoniker’s Digital Concert Hall
The Digital Concert Hall opens the doors to the Berliner Philharmoniker for music lovers around the globe. Highly sensitive microphones and remote cameras transmit the concerts live via the Internet in excellent sound and high-resolution image quality. More than 400 concerts are currently available in the Digital Concert Hall database.
In January 2009, Berliner Philharmoniker embraced a new way to transmit concerts with its unique Digital Concert Hall. This innovative project – which Deutsche Bank enabled and actively accompanied during its early years – opens the doors of the Philharmonie to music lovers from around the world. More than 40 Berliner Philharmoniker performances per season are transmitted live in the Digital Concert hall. Here music lovers can experience the world famous orchestra with Sir Simon Rattle as well as other renowned guest conductors and soloists. The virtual concert hall’s database meanwhile includes more than 400 performances.
The portal also provides extensive background information, much of it for free, such as interviews with musicians and documentaries of projects in the orchestra’s Education Programme. Furthermore the Digital Concert Hall technology has been used to transmit selected Berliner Philharmoniker concerts live to nearly 100 movie theaters in Europe.
More than 740,000 users
have registered since the launch of the Digital Concert Hall. The number of subscribers to the virtual concert hall is about 26,000.
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Artist of the Year: © Caline Aoun, Deutsche Bank collection: Photo: John Wildgoose, © Keith Tyson, Berliner Philharmoniker: © Monika Rittershaus, English Theatre Frankfurt: Photo: Christian Muth