Deutsche Bank – Responsibility
New York | May 10 - 13

Deutsche Bank sponsors Frieze Art Fair Education Space

The second annual Frieze Art Fair New York, held May 10 – 13 on Randall’s Island, introduced a new program with the debut of the Deutsche Bank Education Space. Sponsored by Deutsche Bank, the arts education program was hosted in a dedicated structure in the Sculpture Park at Frieze.

Deutsche Bank sponsors Frieze Art Fair Education space

Bronx Museum of Arts' Teen Council

Over 1,000 of the world’s leading artists are represented at Frieze Art Fair New York.
The education space provided youth and teens from public schools in underserved communities and local nonprofit and museum groups the opportunity to explore Frieze through guided tours and art workshops. The program, which ran through the weekend, was developed and managed by Free Arts NYC who produced content for students ranging from grades four through twelve.

Professional guides lead the youth through one of the largest contemporary art fairs in the world and allowed the students to document their experience with iPads. Returning to the education space, the students learned about the art they had seen through color theory-related projects. A creative documentation of the workshops can be found on the Frieze Education Tumblr page, “Frieze in Color.”

Visitors to the Education space were also given a poster-size “Frieze in Color” education guide created by 826NYC and commissioned by Deutsche Bank featuring a color-coded directory to the entire fair, which allowed students to apply color theory to various works at the fair.

“This new educational component gave children the chance to interact with art from around the world in their own backyard. It was our privilege to support the Education program and help to further the appreciation of art among a younger generation.”

Gary Hattem President of the Deutsche Bank Americas Foundation

Attractive program

45,000 visitors

were welcomed at Frieze New York 2013

Deutsche Bank sponsors Frieze Art Fair Education space

Bronx Museum of Arts' Teen Council

“For art lovers of all ages, Frieze New York is a unique and exciting opportunity to engage with the contemporary art,” said Alessandra DiGiusto, Chief Administrative Officer of the Deutsche Bank Americas Foundation. “We wanted to invite young, local community members that might not otherwise have the chance to visit. The education space allowed for unique programming that used technology to enhance the educational experience.”
Two of the community groups that visited, the Bronx Museum of Arts’ Teen Council and 651 Arts New Media and Arts Fellowship, are currently grantees under Deutsche Bank Americas Foundation’s Arts & Technology grant program. These community arts grants aim to develop technological usage in cultural settings.

Art4Kids at Art Basel in Hong Kong

Also in Asia, Deutsche is involved art education: At Art Basel in Hong Kong, the bank supports art workshops for students from Chun Tok School. The project aims to nurture a positive impression about the arts through a series of engaging and lively activities based around the Deutsche Bank Collection and visual arts practices. This workshop will include art exploration and art creation sessions, as well as a guided tour of Art Basel. This is the fourth year of such activities in conjunction with the art fair. Deutsche Bank is the lead partner of Art Basel in Hong Kong.

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Deutsche Bank opens up the world of contemporary art to the public through its own substantial collection, its exhibitions, and its joint projects with partners. Around the world. For thirty years. more