Deutsche Bank – Responsibility

Germany is…

What do the Americans know about Germany? What is their image of Germany? Do they associate more than Bratwurst, beer and the Oktoberfest with it? Do they know modern Germany?

As part of the Transatlantic Outreach Program (TOP) – a joint initiative of Germany’s Department of Foreign Affairs, Deutsche Bank, the Robert Bosch Foundation and the Goethe Institute – some 100 educators from North America have an opportunity to gain insight into Germany’s diversity. TOP offers them a two-week fully paid study tour through the country aimed at promoting international dialog and showcasing a modern image of Germany.

Experiencing Germany firsthand

Participants travel in small groups of 15 to 20 people to allow a personal and direct exchange with schools, institutions and companies they visit. A visit to Deutsche Bank is an integral part of the program. At the bank’s Group Head Office in Frankfurt, TOP participants can tour, for instance, the BrandSpace and “green towers,” among the most environmentally friendly skyscrapers in the world and by that gain insights into the bank‘s spectrum of corporate responsibility. There is plenty to see, hear, grasp and feel on their trips from Berlin to Frankfurt, Stuttgart to Munich and Hamburg to Kiel as well as Dresden to Schwerin and Weimar to Leipzig.

Showcasing a modern image of Germany

Back in the United States, participants share their impressions and experiences with students in their social studies classes. TOP provides educators with teaching materials for primary and secondary schools as well as a range of videos and online games, such as “Save Our School” for elementary school children. In 2013, nearly 3,000 teachers and social studies educators participated in 248 workshops.

Guests from North America

Nearly 3,000

teachers and social studies educators participated in workshops in 2013.

TOP German tour highlights

< TOP participants visit the Reichstag in Berlin…

TOP participants visit the Reichstag in Berlin…

< … and see the plenary hall.

… and see the plenary hall.

< TOP participants get to know Deutsche‘s initiative „Finanzielle Allgemeinbildung”.

TOP participants learn more about Deutsche‘s initiative „Finanzielle Allgemeinbildung”.

< A group of TOP participants as guests at “Unter den Linden”.

A group of TOP participants as guests at “Unter den Linden”.

< TOP participants at the entrance of Deutsch Bank’s BrandSpace in Frankfurt

TOP participants at the entrance of Deutsche Bank’s BrandSpace in Frankfurt

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