Deutsche Bank – Responsibility

Deutsche Bank launches its new Values and Beliefs

Continuing the journey of cultural change

Values - Cultural Change
Values and Beliefs

Strategy 2015+ and cultural change

Cultural change is an essential part of our Strategy 2015+. Since we launched our strategy, we have worked intensively on our culture. We implemented some essential short-term actions, such as redefining our compensation practices and policies, and creating an Independent Compensation Review Panel. We also rolled out a programme of measures to tighten our control environment. In parallel, we launched the process of deep, longer-term cultural change. Our goal was clear: to place Deutsche Bank at the forefront of cultural change in our industry.

Now, after 10 months of intensive consultation, discussion and reflection, we announce a milestone on that journey - our new values. These values lie at the core of all we do. They will guide our behaviour with clients, with each other, with our shareholders and with the communities we serve. They define the type of institution Deutsche Bank aspires to be.

Each of the values rests on a clear set of beliefs which set out how we seek to conduct ourselves as we live by our values. Our beliefs reflect our own history, the interests of our stakeholders, and the changing environment in which we operate.

Jürgen Fitschen and Anshu Jain

Jürgen Fitschen and Anshu Jain, Co-Chairmen of the Management Board of Deutsche Bank

“These values lie at the core of all we do. They guide our behaviour with clients, with each other, with our shareholders and with the communities we serve. They define the type of institution Deutsche Bank aspires to be.”

Jürgen Fitschen and Anshu Jain Co-Chairmen of the Management Board of Deutsche Bank

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