The event was hosted by Flavio Valeri, Chief Country Officer of Deutsche Bank in Italy, and John Elkann, Chairman of Fiat and Exor, and partner of the initiative together with Sotheby's and the Sandretto Re Rebaudengo Foundation. Among the guests were Rehberger and many gallerists, collectors, curators as well as important representatives of the Italian business community.
Rehberger's Fiat 500 will be auctioned in the upcoming weeks by Sotheby's. The proceeds of the auction will go to the neonatal ward at Sant'Anna Hospital in Turin. For the project, Rehberger used fluorescent spray paint to transform a Fiat 500 into a work of art that exudes the optimism of the late '60s.
Born in 1966, the artist has been working for years along the boundary between art and design. His cafeteria in the Palazzo delle Esposizioni at the 2009 Venice Biennale won a 'Golden Lion' award.
Rehberger also has close ties to the Deutsche Bank Collection, with his works having been acquired on a regular basis since 1992. In Deutsche's recently modernised Group Head Office in Frankfurt, an entire floor has been dedicated to his works.
The Milan headquarters of Deutsche Bank Italy provide the ideal context for the presentation of 'Evoluzione'. Important contemporary Italian artists have created site-specific works of art for the building. During guided tours and open house days, the works from the Deutsche Bank Collection make art accessible to the public on a regular basis.
At the presentation of 'Evoluzione' in Milan (l-r): Tobias Rehberger, artist; John Elkann, Fiat Chairman; Daniele Farina, Sant'Anna Hospital; Patrizia Sandretto Re Rebaudengo, Chairman of Fondazione Sandretto Re Rebaudengo and Flavio Valeri, CEO DB Italy
Tobias Rehbergers EVOLUZIONE