Deutsche Bank has been awarded two Lions for first the time by the Cannes Lions International Festival of Creativity, the most distinguished international event in the advertising industry.
The bank was awarded a Gold Lion in the category ‘Environmental Design / Exhibitions & Live Events’ for its anamorphic mirror installation at the entrance to its brand forum, The BrandSpace, at its headquarters in Frankfurt. It also won a Silver Lion for The BrandSpace as a whole.
The bank launched the unique BrandSpace at its modernized towers in Frankfurt in April 2011. The forum is open to the public and provides a unique environment for people to encounter and experience the Deutsche Bank brand. State-of-the-art technology allows visitors to explore the brand personality in an intuitive and playful manner that stimulates the imagination.
Anamorphoses of the bank’s logo form the central design element of The BrandSpace, enabling visitors to see the brand and the company from entirely new perspectives. More than 33,000 people have already visited The BrandSpace since it was opened. The BrandSpace was developed by Deutsche Bank in a two-year cooperation with the agencies ART+COM and COORDINATION.
Further information is available at www.deutsche-bank.com/brandspace and from:
Deutsche Bank AG
Press & Media Relations
Dr. Klaus Winker
Phone: +49 (0) 69 910 32249
About Deutsche Bank
Deutsche Bank is a leading global investment bank with a substantial private clients franchise. Its businesses are mutually reinforcing. A leader in Germany and Europe, the bank is continuously growing in North America, Asia and key emerging markets. With more than 100,000 employees in more than 70 countries, Deutsche Bank offers unparalleled financial services throughout the world. The bank competes to be the leading global provider of financial solutions, creating lasting value for its clients, shareholders, people and the communities in which it operates.
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