Frankfurt am Main, November 2, 2007

Space in Flux - The Deutsche Guggenheim Celebrates its 10th Anniversary


The commissioned work by the young American Phoebe Washburn shown this summer was already a sign of things to come: In the future, the Deutsche Guggenheim’s program will concentrate to a greater degree on presenting positions of younger art. The unique joint venture of Deutsche Bank and the Solomon R. Guggenheim Foundation has set standards with commissioned works by artists such as Andreas Slominski, Rachel Whiteread and Gerhard Richter. With the works created especially for the exhibition space by Anish Kapoor 2008 and Julie Mehretu 2009 this position will be highlight once more. The institution will additionally celebrate its birthday with a special program of events and innovative offers.

Highlights of the Anniversary Program

The Deutsche Guggenheim’s 10th anniversary will be celebrated between November 3 and 9 with a variety of events centered around the Jeff Wall show, “Jeff Wall: Exposure”, which can be viewed for free during this period. Here in Berlin, the Canadian star artist presents four new black-and-white photo works along with selected earlier pieces. On November 3, 2007, the Deutsche Guggenheim invites to an Artist’s Talk with Jeff Wall. In a conversation with Jennifer Blessing, the curator of the exhibition, the prominent representative of staged photography will give an introduction to his works.
According to the slogan, Art Spaces for Tomorrow, an international group of experts will discuss the perspectives and demands of a “museum of the future” on that same evening. The panel at the Deutsche Guggenheim will include, in addition to Thomas Krens, the Director of the Solomon R. Guggenheim Foundation, art patron Janna Bullock, art historian Walter Grasskamp, collector Ydessa Hendeles, and Ernst W. Veen, Director of the Hermitage Amsterdam. The panel will be hosted by Max Hollein, Director of the Schirn Kunsthalle and the Städelsche Kunstinstitut in Frankfurt. Against the background of a development in which art is increasingly leaving institutionally protected spaces and becoming a lifestyle, and exhibitions are turning into mass events, the panel will discuss current and future positions of museums. What will art spaces of the future look like? How can museums fulfill their educational tasks? As a joint venture of Deutsche Bank and the Solomon R. Guggenheim Foundation, the Deutsche Guggenheim itself is an experimental museum and thus offers the ideal frame for this panel discussion with prominent participants.

Deutsche Guggenheim Magazine
On the occasion of the Jeff Wall show, the new Deutsche Guggenheim Magazine will be published for the first time. In the future, it will accompany the activities of the exhibition hall Unter den Linden on a quarterly basis. With in-depth essays, exclusive interviews, photo spreads, and a comprehensive service section, the magazine will provide background information on the Deutsche Guggenheim’s program, review past events and present new projects. The Deutsche Guggenheim Magazine will be in German and English and available for free an all Guggenheim museums.

The New Monday at Deutsche Guggenheim

As an additional service for the growing number of German and international visitors, the Deutsche Guggenheim will open at 10 a.m. instead of 11 a.m. in the future – on Mondays as well, when most museums are closed. Traditionally, admission is free on Mondays. From November 5 on, each Monday will have as its motto “I like Mondays.” Special guided tours will be offered on this day: Students of art history will give an understanding of the works to visitors in spontaneous conversations. These innovative short tours will be offered from 11 a.m. to 2 p.m. and from 4 p.m. to 7 p.m. In addition, numerous designer articles dedicated to the start of the week will be offered in the MuseumsShop. Thoughts on Monday can be brought to paper in the special Monday diary. On a biweekly basis, the Monday poster will include stories dealing with Monday, and all songs on the CD, “I Like Mondays”, will of course be dedicated to the first day of the week.

Specials for Children and Youths

The Deutsche Guggenheim’s great success is also a result of its commitment to art education. From the start, guided tours, lectures and film programs, until now accompanying forty exhibitions, have been an integral part of the concept. Each year, around 20,000 persons interested in art make use of the comprehensive offer of guided tours. A main focus lies on special programs for young guests. Approximately 1,000 children and youths per show were offered a highly individual approach to the displayed artworks. In specially conceived guided tours, they are given an understanding of the works in a playful and creative fashion with the aim of arousing their interest in art. Vacation programs, often in cooperation with Berlin-based institutions, supplement the offer. Within the frame of the anniversary celebrations, November 7 will be a children’s and youth’s day with special guided tours and photo actions geared to this age-group. Photo workshops will be held for children and youths to the age of 12 during November. On the occasion of the Jeff Wall exhibition, the Deutsche Guggenheim additionally invites pupils in 7th to 10th grade to take part in a writing competition.

Art and Social Commitment: The Deutsche Guggenheim Club

The activities of the Deutsche Guggenheim Club combine art education with social commitment. In the future, the Club will support facilities dedicated to the education of children and youths. On the occasion of its 10th anniversary, the Deutsche Guggenheim Club will make a new offer to all those who would like to get to know the venue better: For only 30 euros a year, members of the new Fellow Subscription have free admission to the Deutsche Guggenheim and its special events and receive a coupon for a personal guided tour. The Deutsche Guggenheim Magazine and information on exhibitions are delivered by mail free of charge. For 250 euros, the Ambassador Subscription grants free admission to the Deutsche Guggenheim and all Guggenheim museums around the world, as well as personal meetings with the artists. It additionally offers a pre-emptive right and a special price for the Deutsche Guggenheim editions accompanying the shows.

Focusing Contemporary Art: the program 2008/2009

The future program of Deutsche Guggenheim will concentrate more on the presentation of contemporary art. Spectacular commissioned works, currently that of Jeff Wall, which will be followed by Anish Kapoor (2008) and Julie Mehretu (2009), thematic exhibitions with works from the Deutsche Bank Collection and the Solomon R. Guggenheim Foundation, as well as shows curated by artists will further consolidate the central role which the Berlin exhibition hall takes on in the international art scene.
In 2008, the Deutsche Guggenheim will again present four exhibitions. True North will show contemporary artists whose works deal with the special light of the north. Afterwards, the current stipend holders of the Villa Romana will introduce themselves. The artists’ residency in Florence, which is rich in tradition, has been supported by Deutsche Bank ever since the 1920s. In autumn, a show with young American positions will follow, curated by a renowned artist. The year of art at the Deutsche Guggenheim will end with a commissioned work by the Indian-British sculptor Anish Kapoor. The work of the Turner Award-winner combines influences from western and eastern art and blurs the borders between art and architecture.
In the coming years, spectacular commissioned works, currently that of Jeff Wall, which will be followed by Anish Kapoor (2008) and Julie Mehretu (2009).
Time and again, the Deutsche Guggenheim surprises its visitors, for hardly any other art space is as adaptable as the Berlin exhibition hall. Especially the commissioned works make the 350-square-meter gallery appear different every time. The classical Pop Artist, James Rosenquist, transformed the space into a gigantic whirl of colors and light, the video artist, Bill Viola, turned it into a sacred digital space of the 21st century. And this summer, Phoebe Washburn set up an absurd factory that cultivated grass and let it wither again. In the past ten years, forty shows have attracted approximately 1.5 million visitors to the Deutsche Guggenheim.

Deutsche Guggenheim 1997-2007

In addition to the spectacular commissioned works, the international audience can experience thematically oriented exhibitions showing important pieces from the collection of the Solomon R. Guggenheim Foundation and other international museums. The venue’s creative exhibition concept is also revealed by pairings of artists such as Matthew Barney and Joseph Beuys or group exhibitions showing Mark Rothko, Yves Klein and James Turrell, for example. Moreover, once a year the Deutsche Guggenheim offers the opportunity to discover parts of the Deutsche Bank Collection comprising more than 53,000 artworks. The worldwide unique project of Deutsche Bank and the Solomon R. Guggenheim Foundation, established in 1997, will be continued in the future. The German-American joint venture has been prolonged for another five years.



For further information, please call:

Deutsche Bank

Dr. Klaus Winker
Presse
Phone: 0049-69-910-32249
Email: klaus.winker@db.com

Britta Färber
CSR Kunst
Phone: 0049-69-910-35960
Email: britta.faerber@db.com

Julia Rosenbaum
Deutsche Guggenheim
Phone: 0049-30-202093-21
Email: julia.rosenbaum@db.com


Photo material can be downloaded directly from the Internet at www.photo-files.de/guggenheim.


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