Today, Deutsche Bank officially opened a globally unique brand forum in its modernized towers in Frankfurt: BrandSpace. Thanks to state-of-the-art technology, this forum open to the public makes it possible for people to experience the Deutsche Bank brand in a new, intuitive, playful manner that stimulates the imagination.
Dr. Josef Ackermann, Chairman of the Management Board of Deutsche Bank, said at the opening ceremony: “As the leading bank in Germany and one of the leading banks worldwide, we continuously aim to deliver top results. This is only possible if we remain open to change and innovation. The new Deutsche Bank towers stand for this principle of openness and innovation. From this perspective they are a trademark in themselves, and BrandSpace represents an essential element of this.”
After Deutsche Bank decoupled its logo from its name last year, placed its brand claim “Passion to Perform” in a handwritten typeset and bestowed it with a fitting role as the central brand promise, BrandSpace marks a further stage in the development of the bank’s brand communications.
Stefan Baron, Global Head of Communications and Corporate Social Responsibility at Deutsche Bank: “We are taking things to the next level. The brand and the brand promise become an experience for the senses. Our aim is to bring the brand closer to our clients and foster trust.”
Bank logos form the central design element of BrandSpace and open entirely new perspectives for the visitors on the brand. Christofer Habig, Global Head of Brand Communications and Corporate Citizenship at Deutsche Bank: “We succeeded in transforming our global brand concept directly into a tangible object and have thus completed a further stage of our brand strategy: Our logo is not only physically present in the world of our clients, but it has become an actual object that one can experience directly. This creates new insights into Deutsche Bank’s “Passion to Perform”. Everyone chooses his or her own path – information, interaction or reflection.”
BrandSpace has been developed by the bank over a period of two years in cooperation with the agencies ART+COM and COORDINATION. The BrandSpace - images on flickr
Further information is available at www.the-brandspace.com
Deutsche Bank AG
Press & Media Relations
Dr. Klaus Winker
Tel. +49 (0) 69 910 32249
About Deutsche Bank
Deutsche Bank is a leading global investment bank with a substantial private clients franchise. Its businesses are mutually reinforcing. A leader in Germany and Europe, the bank is continuously growing in North America, Asia and key emerging markets. With more than 100,000 employees in 74 countries, Deutsche Bank offers unparalleled financial services throughout the world. The bank competes to be the leading global provider of financial solutions, creating lasting value for its clients, shareholders, people and the communities in which it operates. www.db.com