October 6, 2010

Deutsche Bank launches social media campaign to further engage with clients

Deutsche Bank today announced it is launching a new social media campaign with the aim of strengthening client engagement with an innovative new communication channel.

Deutsche Bank’s Global Transaction Banking introduces a social media tool that enables clients to "Drive DB!" by directly influencing and contributing to the solutions the Bank develops for them.

This social media tool brings together existing and potential clients, as well as Deutsche Bank professionals, in a secure online environment that is intuitive, highly interactive and fun to use.

With the theme “Drive DB!”, the social media tool lets clients participate in steering product design and development through online voting, debates and information sharing with other clients and with product, sales and service experts at Deutsche Bank.

Deutsche Bank's social media campaign is part of an evolutionary process of increasing client engagement across Deutsche Bank’s Global Transaction Banking division that has been underway for some time. This includes the launch of initiatives to optimize and streamline the client onboarding and documentation process, improvements to ebanking tools and simplification of our product catalogs.

Daniel Marovitz, Head of Product Management, Global Transaction Banking at Deutsche Bank, said: “Deutsche Bank is raising the bar for customer experience. Social media has transformed how we communicate with each other but in the business world its power remains relatively untapped. We are embracing this opportunity for change by launching a campaign that takes client engagement to a new level with the latest technology available.”

For further information, please call:

Deutsche Bank AG

Christoph Woermann
Global Transaction Banking
Tel. +44(0) 777 496 9054

Libby Young
Press Office
Tel. +44(0) 207 545 6941


About Deutsche Bank

Deutsche Bank is a leading global investment bank with a strong and profitable private clients franchise. A leader in Germany and Europe, the bank is continuously growing in North America, Asia and key emerging markets. With 81,929 employees in 72 countries, Deutsche Bank offers unparalleled financial services throughout the world. The bank competes to be the leading global provider of financial solutions for demanding clients creating exceptional value for its shareholders and people.


PDF version