Deutsche Bank Global

Vision and Brand

Our vision

We aspire to be the leading client-centric global universal bank.

More about our vision.


Our values and beliefs

More about our values and beliefs


Our brand

Deutsche Bank is clear: we are here to perform – in business and beyond. We do this with a unique mix of passion and precision. This measured approach gives us the confidence to enable agile minds to look beyond the obvious, gaining advantage for everyone we work with.

More about our brand.


Our personality

We are:

  • passionate
  • precise
  • confident
  • agile-minded

More about our personality.


Our promise

What our stakeholders can expect from our brand:

  • excellence: in idea origination and execution, in advice, product and service, delivering one bank with all its resources and capabilities
  • relevant client solutions: understanding diverse client needs, adding value, building trust and commitments that endure
  • responsibility: acting today, thinking about tomorrow, demonstrating transparency and leadership

More about our promise.



Awards


Our Passion to Perform has been rewarded internationally with numerous outstanding awards. more

History
 
Founded in Berlin in 1870 to support the inter­nation­alization of business and to promote and facilitate trade relations between Germany, other European countries, and overseas markets, Deutsche Bank has developed into a leading global provider of financial services. more


 


Products and Services

Corporate & Investment Banking

Corporate & Investment Banking (CIB) brings together Deutsche Bank’s commercial banking, corporate finance, and transaction banking expertise under one common leadership. It is formed of the Bank’s Corporate Finance and Global Transaction Banking businesses.

Corporate & Investment Banking


Deutsche Asset Management

Deutsche Asset Management is one of the world’s leading investment management organisations. Deutsche Asset Management offers individuals and institutions traditional and alternative investments across all major asset classes.

Superior products, smarter solutions
Our products and solutions provide flexible access to a wide range of investment opportunities across all asset classes. Products range from pooled funds to highly customised portfolios for a wide range of investors. They include active and passive funds, institutional mandates, and structured products. Our advisers and investment specialists are dedicated to creating asset management solutions for every client need and every risk, return, and liquidity preference.

Chief Investment Office
The Chief Investment Office has overall responsibility for Deutsche Asset Management’s investment platform. It leads equity, fixed income and multi-asset portfolio management teams worldwide, as well as the business’ global research team.
The Chief Investment Office is ultimately responsible for the performance of Deutsche Asset Management’s active investment strategies, as well as having oversight of investment processes. It also generates Deutsche Asset Management’s global investment outlook (CIO View).


Global Markets

Global Markets combines the sales, trading and structuring of a wide range of financial markets products. 
 
This incorporates Debt Trading, including FX, Rates, Credit, Structured Finance and Emerging Markets; Equities and equity-linked products; Exchange-traded and over-the-counter derivatives and Money Market and securitised instruments.
 
Coverage of institutional clients is provided by the Institutional Client Group, while Research provides analysis of markets, products and trading strategies for clients.


Private, Wealth & Commercial Clients

Deutsche Bank's newly established Private, Wealth & Commercial Clients (PW&CC) corporate division combines the Bank's expertise in private and commercial banking and wealth management in one corporate division.

From 1 January 2016, PW&CC will unite Private & Business Clients (PBC) and Wealth Management (WM) under a single roof, while Wealth Management remains independent with its own brand.

Both in our home market, Germany, and internationally, PW&CC offers our clients high-quality advice and a wide range of financial services from a single source. These range from comprehensive services for retail clients, to solutions for demanding clients in Private Banking and Wealth Management, to business and commercial client coverage.

PW&CC will be a strong pillar of Deutsche Bank. As two independent partners cooperating closely within the new corporate division, PBC and WM will increase Deutsche Bank's clout: a modern advisory bank distinguished by its capital markets and financing expertise, its strong global network and cutting-edge digital services.




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Last Update: January 25, 2016
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