Monetizing quality

Popcorn or love seats do not fit Efe Çakarel‘s perception of a cinema – for him, cinema is art. He is the founder and CEO of the start-up MUBI. The online platform allows the cineaste to reach an audience wanting to explore films besides mainstream productions – and willing to pay for it.

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Insights into the world of MUBI

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Is it possible to earn money with cinematics on the internet?

In Economy Stories, Efe Çakarel reflects on the prospect of monetizing digtal, high quality niche products. According to his views, it is worth investing in the presentation of certain products as well as curating them and thus facilitating the access to high quality movies.

“What I think of how people will watch movies in the future, I think cinema is here to stay”, says Efe Çakarel. “And then there will be over-the-top platforms where people are going to watch movies at home or on the go.”