Sustainable product design

Jane Ní Dhulchaointigh, inventor of Sugru, believes that the development of new products requires a combination of cost-effectiveness and environmental awareness. In this video, Dhulchaointigh explains how she managed to bring design and sustainability together to turn a small idea into a product. “As an entrepreneur, you have to have a lot of self-belief. You need to be able to paint the picture for people about what the future will look like,” says Dhulchaointigh.

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