The set of badges, called ‘Pics Pins’, portray segments of famous London landmarks that can be interchanged in the style of the ‘Consequences’ game. The product faced competition from over 100 secondary schools in this year’s Design Ventura competition. The winning team will see their design taken through development to production and eventually sale in the Design Museum. They will also receive a £1,000 bursary and guidance from professional designers to develop the product.
Design Ventura enables pupils to experience the design process in all its complexity, fulfilling a brief, problem solving and pitching ideas to a distinguished panel including Anya Hindmarch and Sebastian Conran. Aside from encouraging entrepreneurial and creative thinking amongst young people, Design Ventura also supports qualifications including GCSE Design and Technology and Business Studies.
Students who take part benefit from guided visits to the Design Museum, workshops to help them design their product, and online resources, whilst teachers are provided with training so that the learning can continue back in the classroom. Deutsche Bank employees are involved in coaching the students through business workshops, helping the students consider strategies for pricing, production and packaging.
Winners in other categories were also announced, including Brentwood School who won the Virtual Ventura prize for their glove-lights to enhance cycling safety, and Mill Hill County High School who received a Commendation for Good Design.
Deutsche’s support of the project is part of our wider commitment to helping young people to reach their potential. Lareena Hilton, Global Head of Brand and Visual Identity and UK Head of Communications & CSR at Deutsche Bank says: ‘Inspiring and equipping young people to reach their full potential is central to both Deutsche Bank’s six year partnership with the Design Museum and our wider commitment to education. We're pleased to see such an innovative product being launched as a result of the creativity and entrepreneurial thinking this has fostered in the young people involved.’
Winning products in the past have included ‘Badoiiing’, a modern version of tiddlywinks designed to encourage teenagers to play together, and ‘Dove Bunting’ which was a best-selling item in the Design Museum shop.
Design Ventura winners - Trinity School from Lewisham