Design Ventura is an innovative competition which brings design to life for young people aged 13-16 years, allowing them to experience and understand design against a real world business context. The project, which represents almost seven years of partnership between Deutsche Bank and Design Museum, won the Award for Educational Initiative, recognising Design Ventura’s impact on over 10,000 young people to date.
Design Ventura is one of the bank’s flagship initiatives as part of our recently launched youth engagement programme: Born to Be, and is supported by professional design experts including Sebastian Conran, Anya Hindmarch and Naomi Cleaver. The project recognises that not every young person is academic: vocational skills offer young people the chance to forge their own path in life. Design Ventura teaches creativity and enterprise skills for life beyond school.
The project won the award in part because it represents best-practice in partnership working between cultural institution and corporation. Both Design Museum and Deutsche Bank bring their strengths to the table, with students given guided visits of the Museum and the chance to meet professional designers, as well as receiving coaching on strategies for pricing, production and packaging from Deutsche Bank employees.
Lareena Hilton, Global Head of Brand & Visual Identity, UK Head of Communications & CSR, said; "'Design Ventura encapsulates what Deutsche Bank's youth engagement programme is all about - preventing youth unemployment through smart, innovative interventions. I'm delighted to see the project's impact on young people's futures recognised".
Each year, the winning team’s design is put into production and sold in the Design Museum shop. All profits go to a charity of their choice. This year’s winning product, designed by a team from Trinity School in Lewisham, will go on sale in the Design Museum shop in June 2013.
Design Ventura is is part of Born to Be, Deutsche Bank's UK Corporate Citizenship youth engagement programme. Born to Be aims to break the cycle of youth unemployment through early intervention; helping young people to develop employability skills, confidence and aspirations.
For more information about the programme and other projects that Deutsche Bank supports please click here. You can also follow the programme on Facebook www.fb.com/dbborntobe or on Twitter @dbborntobe.
'Pic Pins' - Design Ventura 2012-13 winning product