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October 1, 2013

StreetSmart launches 2013 campaign to raise money for charities for the homeless


80,000 young people each year experience homelessness* and the UK has seen a 33% increase in homelessness since 2010** which is why Deutsche Bank is continuing to support the StreetSmart campaign for the eighth year as it launches its two-month campaign on 1 November.

Since StreetSmart launched 16 years ago, over £6.3 million has been donated by restaurant diners to help address homelessness. The campaign has grown from just a handful of Soho restaurants taking part back in 1998 to over 550 participating in 22 cities throughout the UK, each adding an optional £1 donation to bills through November and December.
Joining the likes of OXO Tower, St. John and The River Café who’ve supported since the beginning are the newly Michelin starred Social Eating House, Lima and Angler as well as the exciting new openings Merchant’s Tavern and Union Street Cafe

But it’s not just the ‘white table cloth’ brigade where StreetSmart can be a fundraising success - burger joint Meatliquor raised a whopping £14,000 last year, veggie restaurant Terre a Terre raises £3,000 for Brighton’s homeless each year and pubs like The Palmerston in East Dulwich and The Old Vine in Winchester help StreetSmart receive donations from a wide range of diners every year.

80,000 young people each year experience homelessness*, often ending up in hostels, squats or sleeping rough as a result of family breakdown, making it even more challenging for them to access education and employment opportunities. Deutsche Bank, have partnered with StreetSmart since 2006, and we are committed to helping young people to fulfil their potential through our youth engagement programme Born to Be. 48% of funds raised by the campaign last year supported preventative projects for young people.

All those who donate to StreetSmart will be helping their local communities as all contributions are passed on to charities operating in the area where the restaurant is located.
In 2013, StreetSmart supported 103 different projects tackling homelessness ranging from food banks and winter shelters to housing advice and employment training. This support has been crucial as charities battle with a 33%** increase in homelessness since 2010.

For more information about the StreetSmart campaign click here.

  •  *80,000 young people aged between 16-25 experience homelessness each year in the UK according to CentrePoint.
  • **The number of homeless households has risen by 33% since 2010 according to Homeless Link, the umbrella body for homeless charities.





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Last Update: December 17, 2013
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