May 15, 2014

Deutsche Bike welcomes ambassador Chris Boardman MBE

This week Deutsche Bank hosted a special employee event with DeutscheBike ambassador and former British racing cyclist Chris Boardman MBE.

DeutscheBike, the Bank's Born the Be 2014 flagship fundraising event takes place at the end of June and will see employees cycle either 100 and 300 miles of the Tour de France* route.  The aim of the challenge is to raise £300,000 for the Bank's two Charities of the Year, Malaria No More UK and Rainbow Trust Children’s Charity.

In front of a full auditorium, internal spokesman for the ride, Adrian Munday, CB&S, opened the event by charting Boardman's career to date, from winning his first time trial at the 1984 GHS Schoolboy 10-mile championship, through to becoming the first British cycling gold medalist for 72 years at the 1992 Barcelona Games, and more recently as cycling broadcaster.


Chris then took to the stage, answered keen questions from employees and spoke passionately about the highs and lows of life in the saddle, the value of nutrition, and his recent involvement to improve cycling facilities for the public.  His advice to the riders who are now in their final months of training was: “People want to push themselves to see what happens. You can choose your attitude; how you approach a challenge is your choice.”


Following the lively session, which included a live video link to the DeutscheBike team members in Birmingham, guests enjoyed a further hour with Chris at the post event reception where he signed cycling shirts and chatted to riders.

Speaking of his motivation for being an ambassador, Chris explained: ‘When I first heard about the DeutscheBike challenge I was impressed not only that so many employees were going to devote so much of their personal time to training for such an event, but also more importantly, that this was not about personal gain or reward, but about raising valuable funds for two amazing charities.” 

Speaking about the challenge and Deutsche Bank's Born to Be young engagement programme which aims to help young people reach their full potential,  Julian Mack, CEO of Threshold Sports, delivery agent for the event, summarised "There are few things more important than investing in the next generation by giving them a helping hand to make the most of their lives.'

"The "Tour de France" is a registered trade mark owned by Societe Du Tour De France

To learn more about Born to Be click here

To learn more about DeutscheBike and the Charities of the Year programme click here


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Last Update: May 15, 2014
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