News archive

March 18, 2016

Inspiring a generation through sporteducate

In December 2015, the government announced a new strategy to strengthen sport from the grassroots to the elite, redefining what success in sport means.
Sporteducate, Born to Be’s  flagship sport for development programme in partnership with the charity Sported, supports this strategy by leveraging and enhancing the skills, reach and relationships of 33 community sport clubs across London. The programme aims to improve the life chances of young people from some of the capital’s most deprived areas.

Developed as part of the London 2012 Olympic legacy, sporteducate aims to “Inspire a Generation”. To date, the programme has supported over 1,000 of the most marginalised 10-18 year olds, with help from over 280 Deutsche Bank volunteers, but we need more volunteers to continue to make a sustained impact.

Alison Watkins, sporteducate volunteer said: “I have learnt that if you keep persevering with something or someone, you can make a big difference. Anyone can make a difference if you are prepared to give a bit of time and not platitudes.”

This Olympic year we are asking Deutsche Bank staff to get involved and support a legacy that changes lives. On April 8 we are running our first SPORT-to-EDUCATE tournament where volunteers will guide young people through a morning of educational life skills workshops on topics such as mental health, discrimination and financial education, with a sporting theme. The second part of the day will be a sports tournament, where young people will be encouraged to try out new sports and build relationships with participants from the other sporteducate clubs.

Sports Minister Tracy Crouch said, “Sport has an incredible power to do social good and that is what our new strategy is all about. We will invest in sport and physical activity that shows how it can have a positive impact on people’s lives, how it brings communities together while ensuring it continues to make a significant contribution to the economy too.”

To see how else Deutsche Bank support sport for development projects visit our Born to Be pages



Footer Navigation:
Last Update: March 18, 2016
Copyright © 2018 Deutsche Bank AG, Frankfurt am Main
This website uses cookies in order to improve user experience. If you close this box or continue browsing, we will assume that you are happy with this. For more information about the cookies we use or to find out how you can disable cookies, see our Cookies Notice.