Companies who prioritise helping their local community, funding social enterprises and increasing the number of disabled people in their workforce are more likely to retain staff, have a strong brand image and be productive, a new report published today by the Centre for Social Justice (CSJ) has found. Part of long-running research by the CSJ on the causes of social breakdown and poverty in the UK, the report identifies barriers preventing businesses from increasing their social impact and proposes ways to overcome these. The report is sponsored by Deutsche Bank as part of its global enterprise programme, Made for Good.
In a study of a broad range of business practices, the CSJ finds that for businesses which adopt policies that lead to them being rated as socially responsible, employee turnover is reduced by almost a third (30 per cent). It also notes that young people are more concerned about the social purpose of their employer company than older generations and that a company’s social purpose can also help drive up productivity, One study cited by the CSJ finds that ‘the mission or purpose of my company’ is one of the twelve best predictors of employee engagement and performance.
Andy Cook, Chief Executive of Centre for Social Justice, commented: “By funding small businesses that otherwise would not be granted loans, by investing in apprenticeships, by helping those who struggle to find work such as those with disabilities or low skills, businesses can do great social good.
“The aim of this report by the CSJ is to showcase the incredible examples of business initiative so that ideas can be spread and shared as widely as possible.”
Examples of good practice highlighted by the CSJ include the Deutsche Bank’s involvement in supporting social enterprise in the UK. Demonstrating Deutsche Bank’s commitment to driving positive change in society, the Made for Good programme helps pioneering social entrepreneurs build momentum and capacity. The bank has also been a frontrunner in the social finance market and were the first financial institution to launch an impact investment fund in the UK. Providing recommendations for businesses and policymakers.
"We are proud to support this important piece of thought leadership that shows how society benefits when business performance and social responsibility go hand in hand. This has long been our philosophy at Deutsche Bank and we are pleased to be one of the many examples of good practice highlighted in this report.” Lareena Hilton, Global Head of Brand Communications & CSR, Deutsche Bank
Click here to read the report in full