The fair saw over 1,000 artists showcased in 173 galleries with over 60,000 visitors passing through the Regent’s Park gates. Strong sales were reported at every level. For example, London’s White Cube gallery sold Damien Hirst’s "The True Artist Helps the World by Revealing Mystic Truths", for GBP3.5m and Thaddaeus Ropac sold a Georg Baselitz painting for EUR630,000. London's Lisson Gallery sold two Anish Kapoor pieces: a black fibreglass sculpture for GBP800,000 and an editioned hanging sculpture for GBP200,000.
This year was the seventh year that Deutsche Bank has been the main sponsor. Many employees took the chance to take a guided tour of the fair and entertain clients in the lounge.
As part of the Deutsche Bank Education Space, over 300 children took part in the artist-led programme of workshops and discussions organised with ReachOutRCA (The Royal College of Art’s Educational Outreach Team).
Pierre De Weck, member of the Group Executive Committee, commented on this year’s fair, "We would like to congratulate the organisers of Frieze on another successful fair. We are delighted to be able to support an event that is so closely aligned with the Bank's goals of supporting new and up-and-coming artists."
Frame, the section in the fair for galleries under six years old, reported important new contacts and good sales made. Curator advisers of Frame Cecilia Alemani and Daniel Baumann commented, "This second edition of Frame confirmed Frieze Art Fair's commitment to showcasing artists' work in depth. Frame is a unique occasion to get to know new artists. This edition of Frame brought together some of the youngest artists in the fair, presented alongside key figures and overlooked talents."
The doors have shut on this year’s Frieze but will re-open next year as Deutsche Bank resumes its sponsorship. Next year Frieze Art Fair 2011 will take place in Regent’s Park from 13 to 16 October 2011.