Deutsche Bank’s partnership with the Design Museum, Design Ventura, was recognised last night at the Museums & Heritage Awards for Excellence in London.
Design Ventura is an innovative competition which brings design to life for young people aged 13-16 years, allowing them to experience and understand design against a real world business context. The project, which represents almost seven years of partnership between Deutsche Bank and Design Museum, won the Award for Educational Initiative, recognising Design Ventura’s impact on over 10,000 young people to date.
Design Ventura is one of the bank’s flagship initiatives as part of our recently launched youth engagement programme: Born to Be, and is supported by professional design experts including Sebastian Conran, Anya Hindmarch and Naomi Cleaver. The project recognises that not every young person is academic: vocational skills offer young people the chance to forge their own path in life. Design Ventura teaches creativity and enterprise skills for life beyond school.
The project won the award in part because it represents best-practice in partnership working between cultural institution and corporation. Both Design Museum and Deutsche Bank bring their strengths to the table, with students given guided visits of the Museum and the chance to meet professional designers, as well as receiving coaching on strategies for pricing, production and packaging from Deutsche Bank employees.
Each year, the winning team’s design is put into production and sold in the Design Museum shop. All profits go to a charity of their choice. This year’s winning product, designed by a team from Trinity School in Lewisham, will go on sale in the Design Museum shop in June 2013.
If you would like to volunteer with Design Ventura to help launch the next generation of designers and entrepreneurs, contact Sarah.Wyer@db.com
Deutsche Bank employees benefit from free access to exhibitions at the Design Museum along with discounts in the café and shop. Just show your Deutsche security pass.