The Design Museum in London has announced this year’s nominations for their prestigious Designs of the Year award. Nominated in this year’s product category is winner of the Deutsche Bank Award in Design 2013, Luffa Lab, by Mauricio Affonso.
Now in its seventh year, Designs of the Year is the Design Museum’s annual exploration of the most innovative, interesting and forward-looking design of all kinds, from around the world. The nominated designs fall into seven categories: architecture, digital, fashion, furniture, graphics, product and transport.
Luffa Lab finds diverse new uses for the tropical vine plant – from medical splints to acoustic tiles. Mauricio Affonso developed the project with Deutsche Bank’s support. Mauricio receives mentoring, training and start-up capital from the Bank, helping to launch him professionally.
On being nominated, Mauricio said; “It’s a huge honour to be nominated – every designer hopes to be recognised by an institution such as the Design Museum. It’s in part down the Deutsche Bank Awards that I have achieved this early in my career, so I’m enormously grateful. Hopefully this is the next step to taking luffa products to the next level.”
Mauricio is being mentored by Deutsche Bank's Global Head of Employer Brand, Melanie Hirst, who commented; "I'm enormously proud of Mauricio - he's an extremely talented individual and very driven. It's exciting to be supporting him through his first year in business, helping him to make decisions to ensure that he can make a sustainable career from his creative vision and talent."
Later in the year a winner from each category will be selected by an international jury and an overall winner from the category winners will be awarded the Design of the Year.
All 76 nominations can be seen at the museum in the Designs of the Year exhibition from 26 March to 25 August. Deutsche Bank employees can show their pass to enjoy free access to the museum and a 10% discount in the museum shop.
The Deutsche Bank Awards for Creative Enterprises
The Deutsche Bank Awards for Creative Enterprises consist of 15 annual awards that recognise innovation and creativity, with the purpose of supporting the next generation of creative entrepreneurs to succeed. It’s part of Born to Be, the Deutsche Bank UK youth engagement programme which targets young people with various education-led projects to increase achievement, develop employability skills and raise aspirations.