The winner of Design Ventura, a design enterprise award developed in partnership with Deutsche Bank that develops student creativity and enterprise skills, was announced on Wednesday 13 February. The celebration event was hosted at the Design Museum, with pupils at Trinity Academy, Lewisham winning the top prize for their innovative new game, ‘Pics Pins’.
‘Pics Pins’ is a cleverly designed and marketable product that depicts famous London landmarks in segments that can be playfully rearranged, much like the game Consequences.
Design Ventura enables pupils to experience the design process in all its complexity, fulfilling a real world brief, problem solving and pitching their ideas to a distinguished panel, which this year included Sebastian Conran, Anya Hindmarch and Naomi Cleaver. The winning team will see their design put into production and sold in the Design Museum’s shop. They will also receive a £1,000 bursary and all profits from sales will go to the charity of their choice: The Architectural Heritage Fund.
Deutsche supports the project as part of its wider commitment to help young people reach their potential. Lareena Hilton, Global Head of Brand and Visual Identity and UK Head of Communications & CSR at Deutsche Bank, said: ‘Inspiring and equipping young people to reach their full potential is central to both Deutsche Bank’s six-year partnership with the Design Museum and our wider commitment to education. We're pleased to see an innovative product launched by such creative and entrepreneurial young people.’
Over 1,600 13-16 year olds from over 40 London secondary schools participated in Design Ventura in 2012 and a further 62 schools from across the UK (plus two schools outside of the UK) took part in an online version of the programme, Virtual Ventura, which supported teachers with training sessions and free museum visits to run their own versions of the project in school. The winner in this category was Brentwood School’s ‘Go Gloves’, glove lights to enhance cycling safety when indicating to turn.
Students who take part benefit from guided visits to the Design Museum, workshops to help them design their product and online resources, while teachers are provided with training so that the learning can continue back in the classroom. Deutsche Bank volunteers are involved in coaching the students through workshops, helping the students consider strategies for pricing, production and packaging.
Winning products in the past have included ‘Badoiiing’, a modern version of tiddlywinks designed to encourage teenagers to play together, and ‘Dove Bunting’ which was a best-selling item in the Design Museum shop.