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April 25, 2014

Sporteducate: pilot reveals impact of sport for development, and 10 new clubs join the scheme

Deutsche Bank’s flagship Born to Be partnership with Sported, sporteducate, has completed a successful pilot phase, and rolled out to a further 10 London clubs.

sporteducate teaches skills for school and life, using sport as a tool to help overcome the obstacles that young people from disadvantaged backgrounds face. The project is helping break the cycle of youth unemployment for these young people from the grassroots up by developing educational and life skills components to their sporting activities.

However sporteducate’s ambitions go further than the 650 young people the projects aims to reach this year. Through rigorous, industry-leading impact evaluation and by engaging with key stakeholders across the sports for development world, the projects aims to identify, develop and share best-practice techniques about how sport can be used to improve the educational performance of disadvantaged young participants.

The pilot, which took place in five specially selected clubs, revealed insights into participant’s attitudes to learning and engagement with school; insights which have helped shape the full-scale roll-out of the programme to a total of 33 clubs by the end of 2014, providing young people with intensive, tailored support.

sporteducate supports a range of sport clubs, from football to boxing, athletics and martial arts, across deprived communities in London.

The value of sport to young people has long been recognised, developing physical health, teamwork and discipline. By combining this with a range of both educational and employability support:, supplementary classes, homework clubs, IT teaching and job skills sessions, sporteducate develops the vital life skills that give young people from any background a better chance to fulfill their potential.

 29 Deutsche Bank volunteers have already supported the initial programme pilot in a range of capacities, including one-to-one mentoring, running CV workshops and mock interviews, and becoming Trustees and Treasurers. By 2015, Deutsche Bank aims to provide over 3,000  volunteer support hours to our partner clubs. Alison Watkins, a volunteer at Carney’s Community Lambeth, said, “Having someone like me to take care of the books means the club can give its full attention to helping young people”.

The full list of organisations taking part in sporteducate include:

  • Carneys Community, Lambeth and Wandsworth
  • Crown and Manor Club, Hackney
  • Football Beyond Borders, Lambeth and Croydon
  • Lionheart in the Community, Lambeth and Southwark
  • Martial Way Training, Haringey
  • Newark Youth London, Tower Hamlets
  • Nu Breed Enterprise, Lambeth
  • People of the Road, Ealing
  • Rap Aid Youth FC, Haringey and Enfield
  • S Factor Academy, Lewisham
  • Sky Way Charity, Hackney
  • Southside Young Leaders Academy, Southwark
  • St Matthews Project, Lambeth
  • Track Academy, Brent
  • White Star Youth Association, Haringey


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Last Update: April 29, 2014
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