Every year our Charity of the Year programme works to champion two charities, voted for by employees and sharing our Born to Be mission to help young people fulfil their potential. We work with small charities with a maximum annual income of £5 million (and a minimum of £500,000) to provide them with step changing unrestricted funding that enables them to have a greater impact. Employees raise funds with the elected charities through activities that include sports events, raffles, quizzes, appeals and challenges. Over £1.7 million was raised in 2013.
Click here to see the full selection criteria and timelines.
This year we are proud to be working with Malaria No More UK, who provide lifesaving work to help stop the disease that kills a child every minute, and Rainbow Trust Children’s Charity, who support the parents and families of life threatened or terminally ill children. We hope to make a large impact on both these amazing causes.
The focal point of our fundraising activity this year is our new charity bike ride, DeutscheBike. 300 of the bank’s employees will challenge themselves to ride part of the Tour de France route, cycling either a gruelling 300 miles over three days or the final 100 miles to the finish on The Mall, London. Employees from across the UK will join forces, to raise funds for our two charities, either through their active participation or by sponsoring and supporting team mates and colleagues as they go.
As part of our Born to Be programme DeutscheBike challenges employees to explore their potential to help young people to realise theirs.
Charities of the Year has raised over £11 million for 19 charities since 1999.
£653k was raised in one day in 2013 through employees donating one day’s salary