‘Badoiing' takes its inspiration from the traditional ‘tiddlywinks’, creating a cleverly designed, marketable and portable product, which can be assembled from a piece of plastic the size of an Oyster card. The pupils’ aim was to design a game that encourages young teenagers to play as a group.
Christoph Woermann, Head of Marketing & Communication for GTB, judged this year’s shortlisted entries at the pitching event in December: “The young people proved that when you combine innovation and creativity with business skills, that’s a powerful recipe for success. I was so impressed with their products and how they presented.”
The winning team will receive a five-day programme of workshops and guidance from professional designers, plus funds to develop their product before it goes on sale exclusively in the Design Museum shop from July 2012.
Kate Cavelle, Head of Corporate Citizenship UK at Deutsche Bank, said: “Deutsche Bank has a reputation for initiating and supporting projects that maximise the potential of young people, ensuring that their educational journey is both enjoyable and successful. This innovative project gives young people a once in a lifetime opportunity to develop their entrepreneurial acumen and apply business approaches to a real life situation within the design industry.”
Over 1,150 students, aged 13 – 16, from 32 London state schools participated in Design Ventura in 2011/2012. Students participated in workshops led by Deutsche Bank volunteer business experts and design world professionals from organisations including Selfridges and Ocean Branding.
A further 2,025 students from across the UK also took part in an online version of the programme, Virtual Ventura, which supported teachers with training sessions and free museum visits to run their own versions of the project in school.
Deutsche Bank is committed to helping young people succeed in education and in their careers, and has supported the Design Museum with its learning programmes since 2006. To learn more about how the Bank supports education in the UK click here. For more information on Design Ventura, please click here.
Design Ventura winning product for 2012 - 'Badoiiing'
Badoiiing prototype in action
Photographs by Michele Panzeri