The formidable panel of judges included: Sebastian Conran (eminent designer and Design Museum trustee), Anya Hindmarch (designer and Veuve Cliquot 2012 Business Woman of the Year), and Chris Ruse (Director of Capital Markets & Treasury Solutions at Deutsche Bank and Design Ventura volunteer).
The shortlisted designs ranged from a belt made out of old tyres to compactable water bottles, with teams considering issues such as: production methods, price points, target markets and sustainability.
Design Ventura and the online version of the project - Virtual Ventura - encourages business-minded, creative thinking across schools nationwide. The programme, developed by the Design Museum in partnership with Deutsche Bank, recognises a need to add practical business skills into design technology teaching in schools, bringing the business of design to life.
Students who take part benefit from guided visits to the Design Museum, workshops to help them design their product, and online resources, whilst their teachers are provided with training so that the learning can continue back in the classroom. Deutsche Bank employees have coached the students through business workshops, helping the students consider strategies for pricing, production and packaging. The project has proved so popular that participant numbers increase each year, and in the current academic year 100 secondary school students have taken part.
To watch Chris Ruse give his tips on designing a great, simple product, click here.