Born to Be
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Education – realising potential

Helping young people fulfil their potential has long been a concern for Deutsche Bank. We believe life chances should not be determined by background. There are nearly one million 16 – 24 years olds who are not in education, employment or training (NEET) in the UK today, equivalent to one in seven nationally.

The economic cost to society of this lost generation is significant, with projected 10 year costs to the UK of £28bn (ACEVO Commission on Youth Unemployment, 2012). In London, where Deutsche Bank is one of the City’s largest employers, the issue is even more pronounced with one in four young people, NEET.  The personal cost to these young people is wasted potential, low self-esteem and a life in the margins.

Deutsche Bank UK has developed a new corporate citizenship programme called Born to Be which focuses on the core issue of youth unemployment. Born to Be targets young people aged 11-18, typically from disadvantaged backgrounds and at risk of exclusion from school or dropping out of education. Our aim is to help break the cycle of youth unemployment through early intervention to enable young people realise their potential and become who they were born to be.


3D Newsletter,
global edition

Key Facts
  • Over 40,000 people have accessed free tickets to cultural & educational events
  • Over 80% of the underperforming students we support have reached the national expected level in Maths
  • Over 800 pupils have been supported through the transition from primary to secondary school
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Last Update: November 4, 2016
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