Engaging the next generation
Helping young people everywhere fulfil their potential has long been a part of Deutsche Bank’s corporate citizenship activity around the world.
We believe life chances should not be determined by background. We invest in projects that inspire and equip young people to make the most of their talents.
A growing problem
In the UK today, there are nearly 1 million 16-24 year olds who are not in education, employment or training. In London, one in four of this age group is affected.
The economic cost to society of this lost generation is £145m a year in London alone. Nationally, it will cost the UK £28bn over the next 10 years.
The personal cost is wasted potential, low self-esteem, a life in the margins. And this is not just a UK issue. There are more than 7.5 million below the age of 25 not in education, employment or training in the EU. (EPSCO, EU Youth Guarantee announcement, 2013)
We’ve made youth unemployment the focus of our corporate citizenship programme in the UK. All corporate citizenship activity will focus on improved outcomes for young people as a common theme.
Our strategy is early intervention. Our UK Corporate Citizenship youth engagement programme Born to Be
targets the next generation – young people aged 11–18 at risk of exclusion. Born to Be
will help these young people fulfil their potential by providing new skills, confidence and aspirations through education-led projects.
Whether it’s through learning, training or support, we want them to find the right path in life to become who they were born to be.