Engaging the next generation

Helping young people everywhere fulfil their potential has long been a part of Deutsche Bank’s corporate citizenship activity around the world.

We believe life chances should not be determined by background. We invest in projects that inspire and equip young people to make the most of their talents.

A growing problem

In the UK today, there are nearly 1 million 16-24 year olds who are not in education, employment or training. In London, one in four of this age group is affected.
The economic cost to society of this lost generation is £145m a year in London alone. Nationally, it will cost the UK £28bn over the next 10 years.
The personal cost is wasted potential, low self-esteem, a life in the margins. And this is not just a UK issue. There are more than 7.5 million below the age of 25 not in education, employment or training in the EU. (EPSCO, EU Youth Guarantee announcement, 2013) 

Early intervention

We’ve made youth unemployment the focus of our corporate citizenship programme in the UK. All corporate citizenship activity will focus on improved outcomes for young people as a common theme.
Our strategy is early intervention. Our UK Corporate Citizenship youth engagement programme Born to Be targets the next generation – young people aged 11–18 at risk of exclusion.
Born to Be will help these young people fulfil their potential by providing new skills, confidence and aspirations through education-led projects.
Whether it’s through learning, training or support, we want them to find the right path in life to become who they were born to be.
Latest News
October 29, 2014An evening celebrating unsung heroes at the CSJ Awards
Last week key players in the political, charitable and corporate worlds gathered at the Royal Horticultural Halls in London to recognise the work of grassroots charities fighting poverty and disadvantage across the UK. Read more

September 04, 2014Born to Be supports new published report on policy ideas for educational reform
The Centre for Social Justice (CSJ) has published a new report that sets out recommendations on further improvements to England's educational system to help break the link between poverty and educational underachievement.  Read more

February 11, 2014DB Research: Who is Europe’s ‘lost generation’?
The employment crisis remains one of Europe’s main political and economic challenges, says a new DB Research report, Who is Europe's ‘lost generation’? Read more

January 28, 2014Deutsche Bank supports Sutton Trust to help improve social mobility
The Sutton Trust is joining forces with four of the world's leading banks – Deutsche Bank, Barclays, HSBC and Lloyds – to launch a major new effort to improve social mobility and access to the banking sector for talented students from low and middle income backgrounds.  Read more

December 03, 2013Deutsche’s Born to Be supports improvements to UK education policy
Too many young people leave school without the qualifications and skills they need to succeed. As part of Born to Be, Deutsche Bank is supporting the Centre for Social Justice to put forward new solutions for an education system that gives all young people the best start in life. Read more


Engaging in dialogue

Cost nationally

What youth unemployment will cost the UK over the next 10 years (ACEVO Commission on Youth Unemployment, 2012).

Cost to London

The annual cost to London of youth unemployment in Job Seeker’s Allowance, where one in four 16-24 year olds is not in education, employment or training. (London Evening Standard, Ladder for London campaign 2013)

Our target

Our UK Corporate Citizenship youth engagement programme Born to Be targets young people aged 11–18 at risk of exclusion.


The problem

One in seven 16–24 year olds is not in education, employment or training (NEET) (Office of National Statistics).

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Last Update: July 26, 2019
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