Deutsche Asset Management (DeAM) has erected a nearly 70-foot (roughly 21-meter) billboard in the heart of midtown Manhattan, New York. The current "teaser" display at 33rd Street and 7th Avenue—outside Madison Square Garden and Penn Station—is the first step in the full-blown launch of a groundbreaking climate-change awareness and education project. The initiative is sponsored by DeAM’s DB Climate Change Advisors unit.
The idea that information catalyzes action underpins the billboard's creation. When it comes to climate change, everyone needs to Know the Number. On June 18, 2009, you will, too. In anticipation of the official launch on that date—marked by a special ceremony in New York City—please look for additional details about the project in the upcoming weeks.