Strive partnership propels 1,000 students to college

December 2015 │ New York

The funds that Deutsche Bank and its employees contributed to Strive for College throughout 2015 will help more than 1,000 high school students of limited resources get into their best-fit college. Strive is a not-for-profit organization that uses technology to correct the inequities of college access by providing personalized, virtual college advisory services to low-income students throughout the country.

Our partnership with Strive, part of the Bank’s global Born to Be program, was designed to help low-income students enter the education and employment pipeline, impacting not just their own lives but also strengthening the future workforce and economy.

During the year, employees gave both time and personal donations to meet program goals and make a difference in the lives of participating students. An employee activation committee helped drive activities across the Bank including a Dress Down Day fundraiser, an art auction featuring over 50 pieces from the Deutsche Bank Collection, a sale of Deutsche Bank Championship gear, and a raffle of premium, donated items. The funds contributed by Deutsche Bank employees and businesses were double-matched through the Bank's matching gifts program and Deutsche Bank Americas Foundation.

The partnership also piloted a mentoring program with a small group of Deutsche Bank volunteers helping low-income students navigate the college application process. Eleven of the 12 participating students were accepted into four-year colleges and one student received a full scholarship. Based on the success of the pilot, Deutsche Bank expanded the program to give employees throughout the US an opportunity to become virtual mentors.

Throughout the year, Strive received high-profile exposure beginning with the ringing of the Opening Bell at the NYSE to celebrate the partnership. Later in the year Strive was recognized during the Deutsche Bank Championship and promoted on Twitter. In an NBC interview, Jacques Brand, CEO of North America, highlighted the Bank’s work with Strive to an audience of 2.3 million viewers.


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