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Enabling Talent
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Looking Back: Our Partnership with the Berliner Philharmoniker
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Since 1989, Deutsche Bank has closely cooperated with the Berliner Philharmoniker, one of the foremost orchestras in the world. The aim of this cooperation is to make classical music accessible to the public at large.
“Zukunft@BPhil,” launched in 2002, targets mainly young people. The program’s philosophy is for children to gain new insight and discover unknown potential by creatively exploring the world of sounds and dance. Zukunft@BPhil has won numerous awards. In 2007, the United Nations Children‘s Fund has appointed the Berliner Philharmoniker and its chief conductor, Sir Simon Rattle, as international UNICEF ambassadors.
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The “Digital Concert Hall” (DCH), the latest fruit of our exclusive partnership with the Berliner Philharmoniker, is an innovative high-tech project unprecedented in the world of classical music. The Internet offer allows music lovers to listen to concerts live and in top audio quality any place any time in the world.
“Digital Concert Hall” will attract thousands of new listeners to the world of classical music. In mid-March 2009, the online concert hall had around 5,700 registered users. To date, more than 20,000 fans have subscribed to the free DCH newsletter.
More Information
Berliner Philharmoniker
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Key Facts
- Deutsche Bank has invested approximately € 25.5 million in the area of education
- The training programs supported by Deutsche Bank provide access to education for more than 160,000 children and young people
- With the “Digital Concert Hall” of the Berliner Philharmoniker, Deutsche Bank offers the world’s first live concert hall on the Internet
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