“Deutsche is Banking on Green” in Wuhan
"Deutsche is Banking on Green" – This is the theme for Deutsche Bank's exhibition on the fifth stage of the campaign "Germany and China - Moving Ahead Together", which is taking place from October 23rd to November 1st in Wuhan in association with the "Germany - Land of Ideas" initiative. The bank's pavilion is exhibiting several outstanding examples of how together with its partners it promotes sustainability for its customers and also how it itself leads by example.
Special attention is given to providing visual and tangible examples of the bank's broad commitment to sustainability. So, for example, the exhibition combines 3D models with multimedia elements and readily understandable explanations to give an impressive insight into Deutsche Bank's sustainability strategy: "Banking on Green".
"Greentowers" is one of the pioneering projects being exhibited in the pavilion. A model and a 3D animation show the headquarters of Deutsche Bank in Frankfurt – which will be one of the most environmentally-friendly high-rise buildings in the world once the refurbishment is completed. The renovation plans are designed to create an ecologically sustainable office building with a remedial design that sets world-class standards.
Directly opposite is "Solar Impulse" – a ground-breaking project supported by Deutsche Bank as the main partner. Its ambitious aim is to fly a manned aircraft around the world in 2011 – powered entirely by solar energy. Day and night. An interactive model gives visitors a fascinating insight into this vision.
A display dealing with the commercial aspects of sustainability rounds off the pavilion. It presents investment opportunities that combine ecological and social responsibility with attractive potential returns. Deutsche Bank helps private individuals and businesses to profit from these opportunities – for example, through the Climate Change Fund run by DWS or through structured investments.
Visitors to the pavilion also have the possibility to take part in an exciting quiz: They answer three questions on what they have seen in the pavilion, take a picture in front of the model of the Greentowers building and then enter the competition online. Entrants will stand the chance of winning one of three shoulder bags with an integrated solar module for charging mobile phones.
For the first time on the Promenade, visitors to the pavilion in Wuhan who request one will be given an illustrated book documenting the history of Deutsche Bank in China. 135 pages of old and new photos display how the bank has developed since setting up the first branch office in China in 1872.
Deutsche is banking on green – in both its social commitments and commercial activities. This is an invitation for all who want to join us on this road to a clean and stable future – not just on the "German-Chinese Promenade" in Wuhan.
