Art, Culture and Sports
Promoting talent in competitive sports
What do we want to achieve?
Deutsche Bank supports talented, young people beyond their individual disciplines. In particular, competitive sports and Deutsche Bank are a perfect match. Like the bank, atheletes are ambitious, thrive on competition and strive for success. These are qualities that are equally important to the bank. We aim to help talented athletes dedicate as much time as possible to their athletic careers - and ensure a livelihood afterwards.
How are we implementing that?
Since 2001, Deutsche Bank has been a partner of the German Sports Aid Foundation (Stiftung Deutsche Sporthilfe). As a national sponsor, the bank helps talented athelets combine athletic achievement with successful careers – we help them equip themselves for the period after their active athletic careers.
What have we achieved?
In 2012, Deutsche Bank intensified its commitment to sports by establishing the “Deutsche Bank Sports Scholarship.” With this scholarship, the bank assumed full responsibility for funding the collegiate athletes supported by Deutsche Sporthilfe and, at the same time, doubled the monthly funding amount. In January 2015, Deutsche Bank increased the funding awarded to collegiate athletes by a further 100 euros a month: now, up to 400 athletes receive 400 euros per month from the Sporthilfe programme.