Since 2001, Deutsche Bank has been a partner of the German Sports Aid Foundation (Stiftung Deutsche Sporthilfe). As a national sponsor, the bank helps talented athelets combine athletic achievement with successful careers – we help them equip themselves for the period after their active athletic careers.
Promoting talent in competitive sports
German athletes inspire the world with their athletic achievements. But because there are few sports with top earners, many aspiring and top athletes cannot live from sports alone and often have little time to pursue vocational training or a college degree because of their high training requirements. Through the Sports Aid program, Deutsche Bank helps young, talented athletes combine athletic achievement with successful careers.
What do we aim to achieve?
Deutsche Bank supports talented, young people beyond their individual disciplines. In particular, competitive sports and Deutsche Bank are a perfect match. Like the bank, atheletes are ambitious, thrive on competition and strive for success. These are qualities that are equally important to the bank. We aim to help talented athletes dedicate as much time as possible to their athletic careers - and ensure a livelihood afterwards.
What is our approach?
What have we accomplished?
In 2012, Deutsche Bank intensified its commitment to sports by establishing the “Deutsche Bank Sports Scholarship.” The bank has completely taken over monthly subsidies for all collegiate athletes supported by Deutsche Sporthilfe and even doubled their scholarship aid.