Deutsche Bank’s NextGen debuts in Asia at Frieze Seoul

Deutsche Bank’s Private Bank’s Emerging Markets wealth management team hosted its first ‘NextGen’ program last week in Seoul, leveraging the bank’s global partnership with Frieze, the leading platform for modern and contemporary art. 

The NextGen Program: Combining culture and business

Curated around the theme of ‘cultural entrepreneurship’ to coincide with the Frieze Seoul art fair, the program introduced ‘Next Generation’ participants –from Wealth Management’s Ultra High Net Worth (UHNW) family clients -  to business opportunities that exist at the intersection of commerce and culture.

The new NextGen program marks a significant milestone for the Private Bank’s  Emerging Markets as it   deepens its offering and engagement with UHNW families in the region, focusing on crucial aspects like innovative investment solutions.

A program focused on cultural entrepreneurship

Head of Emerging Markets, Private Bank, Marco Pagliara said: "The NextGen program in Seoul was an immersive experience that combined learning, networking, and cultural exploration."

By bringing together art and entrepreneurship, we aimed to inspire the next generation to think creatively and innovatively, and to recognise the value of cultural engagement in their professional journeys. Marco Pagliara 

Fifteen NextGen participants travelled to Seoul, South Korea, from Indonesia, Malaysia, Singapore and Hong Kong for the two-day ‘cultural entrepreneurship’ program.

The agenda was packed with powerful insights from successful entrepreneurs and artists, featuring workshops on diverse topics such as:

• The secrets behind producing a K-pop global success.
• Strategies for creating and scaling a global fashion brand.
• Identifying and seizing opportunities in private equity.

The NextGen program together with the Frieze Seoul art fair, not only provided the participants with a unique cultural experience, it emphasised the importance of integrating art and entrepreneurship in today's global economy.

“Frieze Seoul 2025 showcased Korea's vibrant and dynamic contemporary art community with internationally acclaimed artists. As global lead partner, Deutsche Bank is delighted to support Frieze Seoul," Pagliara added. 

 The successful program provided participants with a unique platform to learn, connect, and grow. It underscored Deutsche Bank's commitment to nurturing the next generation of leaders and its dedication to promoting cultural and entrepreneurial excellence.