Sharing a passion for music for 25 years: Deutsche Bank and the Berliner Philharmoniker enjoy a longstanding partnership in which they have initiated and implemented innovative projects.
25 years of partnership – Deutsche Bank and the Berliner Philharmoniker
Experiencing music. Enabling talent. Creating something great together. For 25 years, Deutsche Bank and the Berliner Philharmoniker have enjoyed a close partnership. Together, they enable innovative initiatives with the common goal of providing access to classical music to people from all walks of life.
Deutsche Bank's and the Berliner Philharmoniker's partnership of 25 years is one of a kind in the world. As in every partnership, we share common characteristics and passion for our causes. For 130 years, the Berliner Philharmoniker has been considered one of the world’s best orchestras, captivating audiences on all continents. Top quality and a willingness to explore new frontiers are distinguishing attributes that make the Berliner Philharmoniker an ideal partner for Deutsche Bank. A shared passion to perform has united both partners for 25 years. Together, we enable innovative initiatives with the common goal of providing access to classical music to people from all walks of life.
For instance, the bank supports the unique Digital Concert Hall, which streams concerts from the Berliner Philharmoniker in brilliant resolution and tone quality live via the Internet.
The Berliner Philharmoniker’s Education Programme shows how boundaries can be overcome. For the past 10 years, this important initiative has helped children and young people discover classical music.
The creative encounter with music helps them develop their own creativity, overcome personal and cultural boundaries and learn team spirit. The new project "Vokalhelden", vocal heroes, is the new focus of the Education Programme since early 2013. It gives young singers an opportunity to create music together.
The goal of the Berliner Philharmoniker’s Orchestra Academy is to give gifted young musicians the opportunity to perfect their skills. With support from the Deutsche Bank Foundation, the academy has trained more than 600 young musicians since its founding and has paved the way for many of them to join the Berliner Philharmoniker directly.
The most recent initiative of both partners is “EXPLORE CLASSICAL MUSIC!”. The initiative combines the possibilities of the Digital Music Hall with the goals of the Education Programme – namely, to provide access to the world of classical music to everyone, especially young people. Deutsche Bank provides licenses to 500 schools and universities around the world to access the Digital Concert Hall for free for a period of 12 months. The project has generated even more interest in its second year: 1467 schools and institutes of higher education applied for licenses in 2013, 84 percent of them from outside Germany. The initiative allows students to experience classical music performed by the Berliner Philharmoniker at the highest possible level.
Digital Concert Hall
Since the start of the Digital Concert Hall, 430,000 classical music lovers have registered to experience outstanding concerts.
“We have a common maxim: passion to perform. Whether it is music or business, the interplay of skill, enthusiasm and discipline leads to special achievements.”
“Trust and energy are essential for new projects. In Deutsche Bank we have found these qualities in abundance. We are proud to have such a partner on our side.”
Experiencing music. Discovering passion.
Deutsche Bank and the Berliner Philharmoniker
With a summer festival on 14th and 15th of June 2014 Deutsche Bank and the Berliner Philharmoniker celebrated 25 years successful partnership at the Kulturforum Berlin. A special highlight was the official handing over of a cheque in the amount of 25,000 Euro by Juergen Fitschen, Co-Chief Executive Officer of Deutsche Bank, to Sir Simon Rattle, chief conductor of the Berliner Philharmoniker.
2014│BerlinTraining talented young instrumentalists to become orchestra musicians is the goal of the Berliner Philharmoniker’s Orchestra Academy. In 2014 more than 30 former members of the Orchestra academy became musicians of the Berliner Philharmoniker.
Fall 2013│BerlinSince the fall of 2013, a new choir program “Vokalhelden”, vocal heroes creates spaces for young singers to perform in three districts of Berlin – Moabit, Schöneberg and Hellersdorf.
2013│WorldwideLaunch of EXPLORE CLASSICAL MUSIC! Deutsche Bank provides 500 free one-year licenses for the Digital Concert Hall to educational institutions around the world as part of the initiative.
March│2013First cooperation of Academy Opera today with the Berliner Philharmoniker on the Easter festival in Baden-Baden
August 2103 │Global
Season Opening Concert: Some 9,000 music lovers experienced the live internet broadcast, enabled by Deutsche Bank.
March 2013 | Global
Deutsche Bank Foundation’s Academy Opera Today cooperates for the first time with the Berliner Philharmoniker at the Baden-Baden Easter Festival.
2010 | Global
Global broadcast of the award-winning documentary film “Rhythm is It!” via deutsche-bank.de.
2009 | Global
World premiere: opening of the Digital Concert Hall
2006 | Germany
Deutsche Bank receives the German Culture Award for the Education Programme.
2005 | Germany
Deutsche Bank is honored with the International Sponsoring Award for the Berliner Philharmoniker’s Education Programme.
2002 | Germany
Experiencing music: launch of the innovative Education Programme
1989 | Germany
Successful prelude: signing of the cooperation agreement between Deutsche Bank and the Berliner Philharmoniker.
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There is music in everyone! The Education Programme of the Berliner Philharmoniker
Experiencing classical music, learning new forms of expression and overcoming barriers – these are the many opportunities offered by the Berliner Philharmoniker’s Education Programme. Since the beginning of 2002, more than 35,000 children and young people have participated in numerous projects and discovered their own talents in the creative experience with music.
New focus “singing” – Vokalhelden
The anniversary event “10 Jahre Education” in April 2013 was shaped not only by a look back on ten successful years of Education Programme, but also by the launch of a new point of focus: singing. 300 young singers featured in a staging of Benjamin Britten's “Noye's Fludde”. Moreover, the playing child orchestra was supported by members of the Berliner Philharmoniker and even the audience was animated to join in on the singing.
Since the fall of 2013, the new choir program creates spaces for young singers to perform in three districts of Berlin – Moabit, Schöneberg and Hellersdorf. “Vokalhelden”, vocal heroes, aims to build up networks of neighbours and partners in the area, based on respect, trust and continuity. With Simon Halsey, the program could win a director with a long history as conductor in “community singing”.
More than 35,000 children and young people
have participated in numerous projects since the beginning of the Education Programme.
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Any time and any place: The Berliner Philharmoniker’s Digital Concert Hall
The Digital Concert Hall opens the doors to the Berliner Philharmoniker for music lovers around the globe. Highly sensitive microphones and remote cameras transmit the concerts live via the Internet in excellent sound and high-resolution image quality. More than 300 concerts are currently available in the Digital Concert Hall database.
In January 2009, Berliner Philharmoniker embraced a new way to transmit concerts with its unique Digital Concert Hall. This innovative project – which Deutsche Bank enables and actively accompanies – opens the doors of the Philharmonie to music lovers from around the world. More than 40 Berliner Philharmoniker performances per season are transmitted live in the Digital Concert hall. Here music lovers can experience the world famous orchestra with Sir Simon Rattle as well as other renowned guest conductors and soloists. The virtual concert hall’s database meanwhile includes more than 300 performances.
The portal also provides extensive background information, much of it for free, such as interviews with musicians and documentaries of projects in the orchestra’s Education Programme. And the next step has already been taken: For the past three years, Digital Concert Hall technology has been used to transmit selected Berliner Philharmoniker concerts live to nearly 100 movie theaters in Europe.
The Digital Concert Hall stands out in many ways from other Internet-based video platforms. The live experience and the brilliant sound and image quality are unique and meet the highest artistic and technical requirements. But the Berliner Philharmoniker’s virtual concert hall is unique not only from a musical and social perspective, but also in terms of social innovation. Now large segments of the general public can experience outstanding classical music live. The Digital Concert Hall transcends national boundaries, overcomes social barriers and offers people of all origins and ages access to the world of classical music.
“The Digital Concert Hall impressively shows the dynamism and innovation that can result from a good collaboration – to the benefit of both partners and society at large.”
More than 430,000 users
have registered since the launch of the Digital Concert Hall. The number of subscribers to the virtual concert hall is about 15,000.
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EXPLORE CLASSICAL MUSIC! – Berliner Philharmoniker concerts live in class
Experiencing a Berliner Philharmoniker concert live is a wish come true for thousands of school and university students. Since 2012, Deutsche Bank provides 500 free one-year licenses for the Digital Concert Hall to educational institutions around the world as part of the initiative EXPLORE CLASSICAL MUSIC!.
More than 2,000 schools and institutes of higher education from 90 countries applied for the free licenses sponsored by Deutsche Bank in 2014. Interest in classical music is universal – this is not only reflected in the international and interregional character of the applicant pool, but also by the increased amount of applications. While 2013 nearly 1,500 schools and institutes of higher education took part in the drawing, this year’s participation rate rose by 42 percent. Besides schools from Germany especially educational institutions from the United States, Spain, Mexico, Columbia and Great Britain applied for the free online access. Due to the fortunate ratio of applicants and licenses available every fourth participant received one of the free one-year licenses for the Digital Concert Hall.
The licenses open doors to thousands of students, teachers and lecturers and provide new opportunities to convey classical music in the classroom and lecture hall. They can experience outstanding Berliner Philharmoniker concerts directly in the classroom – live via the internet or as one of more than 300 concerts archived in the Digital Concert Hall. In addition, a variety of interviews with musicians and soloists provides additional background information.
Great enthusiasm for EXPLORE CLASSICAL MUSIC! 2014
How the initiative was launched
The Berliner Philharmoniker live in class
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Inspiring musical offspring – The Berliner Philharmoniker’s Orchestra Academy
Training talented young instrumentalists to become orchestra musicians is the goal of the Berliner Philharmoniker’s Orchestra Academy. The scholarship offers gifted, young musicians the opportunity to perfect their skills in the community of acclaimed orchestra musicians.
In the early 1970s, Herbert von Karajan had an innovative idea – establishing an academy for training young musicians for a possible career with the Berliner Philharmoniker. For the first time, talented, young musicians had the opportunity to perfect their skills in the community of acclaimed orchestra musicians. In addition to individual instruction, members of the Academy regularly prepare and give chamber music performances together with instructors from the Berliner Philharmoniker. The young musicians gain valuable experience for their careers and learn the professional discipline of a world-class orchestra and the concert routine in best sense of the word.
Numerous talented, young instrumentalists from around the world face strict selection criteria when auditioning for the Orchestra Academy. Only are few are selected. They complete a two-year training, which is supported by a scholarship. A huge part of their training is devoted to preparing for auditions for a later orchestra position.
Since its establishment, the Academy, which is supported by the Deutsche Bank Foundation, has trained more than 600 young musicians. Today, about one quarter of the orchestra members are graduates of the Academy.
“Without the Academy, the Berlin Philharmoniker would not have developed into the orchestra it is today!”