September 25, 2014

Born to Be – Unlimited possibilities

The beginning of a new academic year is a time of optimism. Students are thinking about the future. What do they want to be, and what knowledge and skills will they need to fulfil those hopes? Through the Born to Be programme, Deutsche Bank and its foundations help young people around the world to pursue their aspirations.

Born to Be around the world

Deutsche created Born to Be in response to a global problem: youth unemployment. Worldwide, there are more than 300 million young people without jobs (Economist, 2013). Born to Be uses a strategy of early intervention to help prepare the next generation for the world of work. Education-led initiatives develop skills, build confidence and provide access to learning and employment opportunities.

Helping young people to fulfil their potential has long been a concern for Deutsche Bank. The belief that life chances should not be determined by background is core to the bank’s corporate citizenship strategy. Born to Be therefore focuses resources on those who most need support: the disadvantaged, underprivileged and marginalized.

Born to Be was launched in the UK in 2013, where more than 1 million 16-25 year olds, or one in seven of that age group, are not in education, employment or training (Office of National Statistics). It has already achieved some impressive milestones. In its first year, the programme reached more than 55,000 young people through projects and partnerships involving sport for development, cultural education, creative entrepreneurship and enterprise skills.

The barriers to success for young people vary depending on where they are born. Fortunately, most young people in the UK and the rest of Europe can pursue education without having to worry about clean water and sufficient food. Yet millions of children and young people in Asia live without these basic necessities. So Born to Be initiatives in the region combine education with the personal wellbeing of young people and their families.

During the coming months, Born to Be will launch in four more countries: Germany, South Africa, Spain and the US. In each location, the programme will demonstrate a close understanding of the local environment and target the most pressing issues affecting young lives. Deutsche employees will add their support by volunteering as mentors to young people, advisors to partner organizations and other roles.

In Germany, Born to Be will support students from socially disadvantaged families. Initiatives in South Africa will concentrate on intervention at two key stage of young people’s development: early childhood and high school. In the US, Born to Be will assist young people from historically disadvantaged groups in New York City, including students from low-income and immigrant backgrounds. Spain has one of the highest youth unemployment rates in Europe, almost 60%. Born to Be partnerships will encourage students to continue in education to gain qualifications that can increase their future income, and support the education of young people with disabilities.

So, a busy year ahead, which promises to help thousands of young people find what they were born to be.

Learn more about how Born to Be initatives open up new perspectives or empower the disadvantaged.

“Education lifts people out of poverty, but it’s difficult to study if you are hungry, sick or living in an unstable environment”

Melanie De-Cruz Head of Brand Communications Asia, Deutsche Bank

171 million

people could be lifted out of poverty by basic literacy skills (UNESCO, 2014).

“We are taking on an active role in the public discussion around fighting youth unemployment. And were able to engage more people than ever before.”

Lareena Hilton Global Head of Brand Communications & Corporate Citizenship, Deutsche Bank

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