June 25, 2014

DeutscheBike: large fundraising event in favour of two charities

Within the 2014 Charities of the Year program in the UK, that rallies employees to support good causes employees chose two charities to raise funds for through various activities. Until now DeutscheBike has collected more than £100,000 for Rainbow Trust Children’s Charity and Malaria No More UK.

This year, for the first time, the Charities of the Year programme in the UK is supporting charities that share the bank’s Born to Be mission of helping young people fulfil their potential. The 2014 Charities of the Year are Rainbow Trust Children’s Charity and Malaria No More UK . Another first is the bank’s largest ever fundraising event: a three-day cycle ride, DeutscheBike. In June, employees from London, Birmingham and offices outside the UK took to the road to ride parts of the route of the world’s most famous cycle race, the Tour de France, which began in the UK in 2014. One group rode 300 miles from Yorkshire to London over three days, another group rode 100 miles from Cambridge to London over one day. They were joined by another set of riders for the final day, which concluded in central London. Other groups were joined by a handful of their family and friends. The bank matched the funds raised by each employee.

Pub to Public

The idea for DeutscheBike came from Adrian Munday and Sean Comer of Corporate Banking & Securities in the UK. “Born to Be got us thinking about how we could use cycling to raise money for our Charities of the Year. As a sport that enables anyone to discover their potential, we realised cycling is a natural fit for the bank’s youth engagement programme. I’m thrilled what began as a conversation in a pub has become DeutscheBike,” Adrian says.

Along with the rest of the riders, he spent many weeks preparing for the event. Riders had a 16-week training plan to get ready for challenges that range from climbs and descents and riding in a group to the tricky business of taking on board food and drink on the move. Deutsche employees from across the UK showed their support by sponsoring riders, helping them train and raising funds through DeutscheBike-themed activities.

Recently Deutsche Bank hosted a special employee event with DeutscheBike ambassador and former British racing cyclist Chris Boardman MBE. Chris Boardman answered keen questions from employees and spoke passionately about the highs and lows of life in the saddle, the value of nutrition, and his recent involvement to improve cycling facilities for the public. His advice to the training riders had been: “People want to push themselves to see what happens. You can choose your attitude; how you approach a challenge is your choice.”

Charities of the year

The Charities of the Year programme rallies employees across Deutsche Bank to support good causes. Each year, employees choose two charities and raise funds for them through activities that include sports events, challenges, raffles, quizzes and appeals. Deutsche Bank works with small charities with a maximum annual income of £5 million (and a minimum of £500,000) to provide them with step changing unrestricted funding that enables them to have a greater impact. Our 2015 Charities of the Year are Sparks and World Child Cancer. The 2016 selection process will commence in May/June 2015.

DeutscheBike donations

More than £100,000

has been collected by DeutscheBike for Rainbow Trust Children’s Charity and Malaria No More UK until yet.
For more information about the current donations amount, click here: justgiving.com/company/deutschebike

Afterword of DeutscheBike ambassador Chris Boardman

Chris Boardman Deutsche Bike ambassador

“We’re doing this as a team. Everyone will have a different story to tell. It’s going to be a fantastic experience”

Adrian Munday Corporate Banking & Securites

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