April 1, 2014

Survey of women entrepreneurs 2014: Women invest differently

Survey shows ‚female investment behaviour‘: Women pay more attention to security, they attach great importance to strategic planning and bear social responsibility in mind much more.

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On March 18th, the Association of German Women Entrepreneurs - Verband deutscher Unternehmerinnen (VdU) - in co-operation with Deutsche Bank presented its survey of women entrepreneurs 2014, for which more than 400 VdU members were interviewed. The findings were quite clear: Women manage and invest differently. Two thirds of the respondents are convinced of that. “Women entrepreneurs and decision makers in the SME sector concur that there is a sort of female investment behaviour,” said Stephanie Bschorr, President of the VdU, during the presentation of the study in Berlin. “Women pay more attention to security, they attach great importance to strategic planning and bear social responsibility in mind much more.”

Martina Eich-Ehren, Director Acquisition Support in Wealth Management Germany and responsible for co-operation in the VdU area, emphasized: “The survey documents how much confidence women entrepreneurs have in their own strength and how much courage for new investments they demonstrate. They can contribute important impetus towards the growth of the German economy through their optimism.” However, when questioned, Eich-Ehren said that the credit risk managers of Deutsche Bank decide on loan applications independently of gender.

According to the findings of the survey, more than half of the women entrepreneurs who were interviewed expect improved economic development at their company in the coming six months; only 6% are worried that business will worsen. Just over one third of the women entrepreneurs expect the German economy as a whole to experience an upswing; only one in ten expect a negative development. This means that the confidence of women employers has increased in comparison with the 2013 survey. Their plans also reflect that: Almost 70% want to invest in their own companies within the next twelve months (2013: 63%).

For most of the women employers, self-employment is a vocation. 86% indicate that they decided in favour of an entrepreneurial existence quite deliberately; only a minority of 38% can envisage working as a manager at a large corporation.

The VdU and Deutsche Bank conduct the survey of women entrepreneurs annually. The members of the VdU generate an annual sales turnover of 85 billion Euros and employ about 500,000 people. Deutsche Bank is one of the most important financing partners of the SME sector. Today it already supports one out of every four small to medium sized enterprises, from self-employed persons to family companies.

“The survey documents how much confidence women entrepreneurs have in their own strength and how much courage for new investments they demonstrate. They can contribute important impetus towards the growth of the German economy through their optimism.”

Martina Eich-Ehren Director Acquisition Support in Wealth Management Germany

“Women pay more attention to security, they attach great importance to strategic planning and bear social responsibility in mind much more.”

Stephanie Bschorr President of the Association of German Women Entrepreneurs

self-employment as a vocation

86%

indicate that they decided in favour of an entrepreneurial existence quite deliberately

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