Deutsche Bank – Responsibility
São Paulo

Music connects the world

“Toca, Zezinho!” gives young people from an infamous slum area in southern São Paulo access to classical and traditional Brazilian folk music, allows them to explore new skills and, for those with talent, opens the door to a possible music career.

In free classes, children can learn how to play various instruments.

In free classes, children can learn how to play various instruments…

In free classes, children can learn how to play various instruments.

… e.g. the ukelele, …

In free classes, children can learn how to play various instruments.

… the flute, …

In free classes, children can learn how to play various instruments.

… or the clarinet, among many others.

The kids learn how to play together in an orchestra.

The kids learn how to play together in an orchestra…

The acknowledgement they earn from their pubic bolsters their self-esteem.

… and perform what they have learned.

The acknowledgement they earn from their pubic bolsters their self-esteem.

The acknowledgement they earn from their pubic bolsters their self-esteem.

"Toca, Zezinho!" targets young Brazilians with limited access to culture. They often live in violent environments, surrounded by people with little education, no professional skills and poor health. The program gives them the opportunity to learn an instrument, develop their creativity and build team spirit. The acknowledgement they earn from their pubic performances in auditoriums and public places bolsters their self-esteem, which is essential for embracing and overcoming the many challenges they must face in other areas of their lives. Extracurricular programs like this are especially valuable in Brazil where the school day is only 4 hours long.

Now in its eighth year, "Toca, Zezinho!" annually welcomes about 400 young people. The participants attend free classes to learn how to play the violin, flute, clarinet, cello and other orchestral instruments, as well as Brazilian folk instruments. There is also a choir. The young people have performed in a long list of venues with famous Brazilian musicians, such as pianist Arthur Moreira Lima and singer Daniela Mercury.

Toca Zezinho!, Brazil

400 underprivileged kids

will attend free music classes in 2014.

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